Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…
4.9
21 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…
4.9
591 reviews
Sproutloud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel…
4.9
115 reviews
Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…
4.9
45 reviews
Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…
4.8
24 reviews
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
26 reviews
Dailystory is a digital marketing automation platform that helps you create sales, build loyalty and grow your business. Your…
4.8
3 reviews
Conversation AI platform to double your inbound pipeline Engage prospects with conversational quiz Segment them with data‑driven…
4.8
21 reviews
Froogal is the #1 customer loyalty & engagement platform empowering brands worldwide to turn every customer into a brand advocate…
4.8
3 reviews
Email marketing for the ski, resort & hospitality industry - we're an email service provider + a technology provider that can…
4.8
2 reviews
Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…
4.8
4 reviews
Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…
4.8
43 reviews
Pushpushgo is a messaging platform designed for a seamless customer journey across web and mobile. Our scalable solution helps…
4.8
3 reviews
Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…
4.8
11 reviews
Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…
4.8
26 reviews
For over 20 years, valuefirst has been at the heart of how India's enterprises talk to their customers. Today, as part of tanla…
4.8
2 reviews
Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…
4.8
15 reviews
Usage-based
Altcraft develops software for marketing and customer experience management, helping companies turn fragmented tools into a…
4.7
3 reviews
Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…
4.7
12 reviews
Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…
4.7
9 reviews
We help small businesses win with marketing automation. Whether your goal is to capture targeted leads, convert them into…
4.7
36 reviews
Marketing automation platform used by 4,000 businesses.
4.7
308 reviews
Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…
4.7
51 reviews
Since 1999, firedrum has provided powerful email marketing solutions for businesses & organizations of any size, from…
4.7
17 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.