Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone that cares about digital…
4.6
359 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
The leading platform to manage ongoing gifting programs. Shop, store, and set up everything once, then drive employee engagement…
4.6
22 reviews
Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…
4.6
909 reviews
Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…
4.6
118 reviews
Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…
4.6
16 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Cake has led the performance marketing industry with innovative solutions for advertisers, networks, and publishers to manage…
4.5
59 reviews
Automatically target customers based on how they interact across all channels: email, sms, Facebook messenger. Recover abandoned…
4.5
1 reviews
Churn buster maximizes recurring revenue for subscription businesses through expert passive and active churn reduction. Since…
4.5
2 reviews
Hay una nueva manera de hacer marketing El crecimiento de tu negocio requiere de una plataforma flexible, segura y fácil de usar…
4.5
2 reviews
Instabot is a chatbot that increases conversion where you are already interacting with your users - via your website, mobile app…
4.5
51 reviews
Freemium
Create content that converts with the blog creator by matcha, the first blogging platform purpose-built for e-commerce. Matcha is…
4.5
4 reviews
Bringing the power of enterprise CRM to your business. If you’re like most organizations, you have a collection of tech tools…
4.5
173 reviews
Subscription
Maximize the 1440 minutes in your day, there are no exchanges or refunds. We help brands build experiences seamlessly across the…
4.5
2 reviews
Revuze empowers brands with next-step actions, from the category down to the sku level, to streamline research across all…
4.5
1 reviews
Usage-based
Since 2010, salecycle has developed strong expertise in online shopping behaviors and cutting-edge activation technologies. We…
4.5
41 reviews
Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…
4.5
1 reviews
Cutting-edge AI-driven infrastructure tailored for collecting, analyzing, and interpreting behavioral data. By leveraging the…
4.5
1 reviews
Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…
4.5
29 reviews
On February 21, 2022, movable ink acquired coherent path.
4.4
10 reviews
Dcatalog is the all-in-one digital catalog platform that automates catalog creation, transforming your product data into…
4.4
12 reviews
Frosmo is a software company that aims to enhance the digital customer experience through its innovative platform. Every piece of…
4.4
8 reviews
With geru's drag-and-drop software, you simulate funnel profitability before you launch. So you skip trial-and-error and go…
4.4
5 reviews
Justuno is a website marketing automation platform designed to increase leads and revenue for thousands of businesses worldwide…
4.4
35 reviews
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Showing 72 of 201 — 129 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.