Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

MAXMA

Amstardam, Noord-Holland, Netherlands

Maxma is a cloud-based loyalty and marketing platform for retail. We help retailers around the world better engage with their…

5.0 1 reviews

momencio

Chesterbrook, Pennsylvania, United States

Momencio revolutionizes the way professionals manage and execute events. It’s a powerful tool designed to empower you with…

5.0 2 reviews

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

Nitronews Email Marketing

Porto Alegre, Rio Grande Do Sul, Brazil

My company, nitronews, is an email marketing SaaS with more than 500 customers all over brazil. We are an alternative for…

5.0 2 reviews

Nominow

Amsterdam, Netherlands

Nominow helps brands easily bridge data silos and low-quality data to create experiences that drive customer intimacy at scale…

5.0 1 reviews

Optinize is a cloud-based customer engagement platform which enables marketers to track user behavior, identify their interests…

5.0 1 reviews

Pipz

Florianópolis, Santa Catarina, Brazil

Pipz platform is an actionable customer data platform (acdp). A centralized repository of all customer behavioral data that…

5.0 1 reviews

Plezi

Paris, Île-De-France, France

Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…

5.0 1 reviews

PlusThis

Chandler, Arizona, United States

Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…

5.0 7 reviews

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Pushnami

Austin, Texas, United States

Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…

5.0 14 reviews Subscription

Retainly

Kyiv, Ukraine

At retainly, we believe that customer retention is the key to success for any business. That's why we created an all-in-one…

5.0 2 reviews

Software Finder

Spokane, Washington, United States

Software finder is a discovery platform built for growing businesses that don’t have time to get it wrong. We simplify how teams…

5.0 1 reviews

Ternair Marketing Cloud

Ijsselstein, Utrecht, Netherlands

Ternair is a martech company delivering data-driven 1-1 marketing automation solutions and services for midsize and enterprise…

5.0 1 reviews

Thanx

San Francisco, California, United States

Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…

5.0 2 reviews

Triggmine

Tallin, Harju Maakond, Estonia

Triggmine is the first of its kind decentralized platform for marketing automation. We create the new generation of marketing…

5.0 2 reviews

WayMore

San Francisco, California, United States

Waymore is an innovative and powerful marketing and business operations automation software that enables a company to reach its…

5.0 5 reviews

WebTrak

Landover, Maryland, United States

Decision software is an established marketing services and software provider located in landover, Maryland, near Washington d.c…

5.0

Womplify has a simple goal - to help you easily achieve everything you need to, in digital marketing, even beyond what you were…

5.0 1 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Allegrow

Glasgow, Scotland, United Kingdom

Stop losing valid contacts to "unknown" data. Allegrow is the highest quality B2B email verifier built to help data providers &…

4.9 22 reviews

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

Hive Marketing Cloud

Bristol, England, United Kingdom

Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…

4.9 4 reviews
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Showing 48 of 390 — 342 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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