Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

201 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

GrowthHero

Minneapolis, Minnesota, United States

Powerful 3-in-1 partner marketing software. Build successful partner marketing programs, where affiliates, influencers & your…

4.9 15 reviews

Postscript

Scottsdale, Arizona, United States

The only sms revenue platform for ecommerce stores. Helping Shopify brands make sms their #1 revenue channel.

4.9 142 reviews Freemium

We are a team founded by programmers and designers who are smart, creative and experienced in the field of e-commerce. Founded in…

4.8 2 reviews

Brandleap

Austin, Texas, United States

Brandleap is a software as a service ‘SaaS’ that combines the power of a retail shopping cart and store finder application to…

4.8 2 reviews

Capturly

Szeged, Csongrád, Hungary

Capturly is full-scale analytics for online businesses. Capturly is focusing on the main driving forces: conversion and…

4.8 11 reviews

Lolly

London, England, United Kingdom

Lolly.com the AI agent for influencer marketing. Welcome to the new era with lolly.com

4.8 11 reviews

Loyalty Dog

Zichron Ya'akov

More money; more customers; more transactions A comprehensive marketing platform for for all industries. Become more profitable…

4.8

MailBot

Montreal, Quebec, Canada

Our unified platform fuels retail and hospitality ambitions with the technology and insights needed to simplify operations, scale…

4.8 2 reviews Usage-based

Ometria

New York, New York, United States

Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…

4.8 21 reviews

PromoPrep

Denver, Colorado, United States

Smarter marketing, campaign & promotion planning software built for teams Promoprep is the centralized marketing calendar…

4.8 6 reviews

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

We are a team founded by programmers and designers who are smart, creative and experienced in the field of e-commerce. Founded in…

4.8 2 reviews

Air360

Tokyo

Hello, we’re air360! The AI-powered digital experience analytics platform that helps busy teams monitor and optimize their…

4.7 11 reviews

Cooladata

Portland, Oregon, United States

Cooladata is a cloud-based, end-to-end, fully-managed data warehouse optimized for behavioral analysis, designed for companies…

4.7 3 reviews

emBlue

Carrollton, Texas, United States

Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…

4.7 9 reviews

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

Magnews

Parigi, Italy

Magnews is the italian email marketing and marketing automation platform that helps brands simplify complexity turning data…

4.7 14 reviews

Moosend

London, England, United Kingdom

Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.

4.7 518 reviews Usage-based

RightMessage

Norfolk, Virginia, United States

Most websites say the same exact thing to everyone. It doesn't matter if you're a loyal customer or you just showed up from…

4.7 3 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

ShopPop

Amsterdam, Noord-Holland, Netherlands

Drive customers back to your store with automated notifications on whatsapp & messenger

4.7 14 reviews

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

Automize

Sacramento

Take your business to the next level with marketing and process automation Your marketing software so is much more than just…

4.6 4 reviews
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Showing 48 of 201 — 153 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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