Magileads is the first french omnichannel SaaS platform for customer acquisition and retention that integrates all the data and…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
For the past 10 years we've had our goals set very clearly - to provide the best and most advanced esp services possible. With…
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About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…
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Marketerboard is a workplace where everyone, in a team comes together to collaborate, engage and plan effective in-built customer…
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Merchant centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level…
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Axiom offers strategic marketing consulting for customer loyalty management and relationship marketing. With more than 20 years…
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Mobileroi is an artificial intelligence and context-aware mobile relationship marketing platform that helps brands optimize every…
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Popwallet was acquired by snap inc. In October 2021. Popwallet enables brands to deliver contactless customer experiences at…
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Catching up with global digital trends, mobio was established to create a comprehensive cdp & cem platform, enabling businesses…
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Munvo is a leading consulting firm that helps clients improve their marketing capabilities through a combination of technology…
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Unifonic is an AI-native customer experience platform, purpose-built for enterprises and public sectors across emerging markets…
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Beachhead.io specializes in demand generation, marketing automation, and wetware development. Typical clients are funded B2B…
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Octeth is a self-hosted email marketing platform for digital agencies managing multiple clients. Own your infrastructure. Control…
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🚀 transforming leads into success stories 🚀 Welcome to ohmylead CRM, where we specialize in supercharging your sales and lead…
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Openback is now part of Twitter. Find out about job openings on Twitter careers.
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We design website and commerce experiences. From desktop, tablet, and mobile to a modern and seamless customer experience on…
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O oplytic is a boutique performance marketing agency that focuses on driving customers to large brands in both B2C and B2B using…
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Otherlevels enables operator’s to amplify their brand and increase profitability by acquiring more, and retaining customers…
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Landing page management software for B2B marketers. Create, update & analyze dozens to thousands of mobile responsive landing…
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At predictive response, we build powerful Salesforce® integrations that help marketing and sales teams work smarter. For nearly…
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Primer unlocks B2C-level targeting and activation for B2B marketers. Precision targeting, better leads, and more efficient spend…
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Lead liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation…
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Sawanną, na której rządzimy jest marketing automation - jesteśmy tu prawdziwymi ratelami! Specjalizujemy się w personalizacji I…
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Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.