The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Ecal is the world’s leading calendar marketing platform. Our smart, dynamic 'sync to calendar' technology enables brands to…
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Enalito delivers cross-channel marketing orchestration to enable retailers and brands to engage with their customers across all…
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Epresspack was founded in 2011 by antoun sfeir to offer companies, organisation and brands, innovative solutions for digital…
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Rediscover the joy of planning professional events with evenium's all-in-one, integrated event management solution. Evenium…
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Eventfolio is a multi-event management and personalisation platform for managing multiple events that require highly creative and…
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Eventuosity is the first cloud-based marketing technology platform for enterprise event project management. By integrating with…
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Evergreen is a brand new kind of social media marketing company built for growing businesses. In under 3 minutes, evergreen can…
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Fliprss enables the creation of automated email marketing campaigns that can be personalised to individual subscriber…
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Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…
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Audience marketing platform that gives brands the power to instantly build and understand their own audiences, then quickly…
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Fortvision is a one-stop shop to improve all your sales and marketing KPIs using marketing automation and web personalization…
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See what your customers want, auto-build high-converting audiences and ads, and let AI optimise them while you sleep. Our custom…
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Groovejar helps entrepreneurs increase revenue, email sign ups, and sales online. You'll have access to a wide range of website…
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India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…
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Idealpath has a lofty objective: to help small businesses grow and thrive in the information age. We make this possible by…
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Vi hjælper med målrettet kommunikation, der skaber leads, salg og kundeloyalitet. Intermail har mere end 100 års historie…
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Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…
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🔥 smarter influencer campaigns, made simple, our clients see 140% better performance with 73% less effort. Join helps brands…
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Juulr was, and still is, thé very first influencer marketplace in the benelux! Juulr was founded in the early days of 2016 by…
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Konnecto empowers consumer brands to maximize their online sales through industry-leading affiliate discovery and monitoring…
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Leadbi is a marketing automation software application that uncovers information about your website visitors and turns them into…
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20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…
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лоймакс россия - это компания, которая с 2010 года создает передовые решения для управления лояльностью и автоматизации…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.