Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

m-savvy

Wellington City Wellington, Wellington, New Zealand

Www.m-savvy.com M-savvy is a marketing database and analytical tool used to investigate, plan, implement and measure the impact…

1.7 3 reviews

40Nuggets

Ashkelon, Israel

Convert your traffic to leads. It's easy. The customer-friendly way to actually drive sales and leads. You spend a lot of time…

Unrated

Adinject

Singapore, Singapore

Adinject pte ltd provides an AI based marketing automation tool with influencer network and affiliate network.

Unrated

Adrenalead

Lyon, Auvergne-Rhône-Alpes, France

𝗔𝗱𝗿𝗲𝗻𝗮𝗹𝗲𝗮𝗱 𝗶𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗮𝗹 𝗹𝗲𝗮𝗱𝗲𝗿 𝗶𝗻 𝗪𝗲𝗯 𝗣𝘂𝘀𝗵 𝗡𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴…

Unrated

Aioma

Zurich, Kanton Zürich, Switzerland

Great content needs a lot of time and effort. Not with aioma! Aioma is the AI-powered software for planning and creating relevant…

Unrated

allmysms

Nice, Provence-Alpes-Côte D'azur, France

Msinnovations est société spécialisée dans le média sms. Ms innovations est une entreprise spécialisée dans les technologies…

Unrated

Antsomi CDP 365

Singapore, Singapore

With the mission of transforming everyday businesses, antsomi is a marketing technology company building the first artificial…

Unrated

AttributeApp

Redwood City, California, United States

Pardot® multi-touch attribution reporting inside Salesforce Marry your Pardot and Salesforce data for easy to use, customizable…

Unrated

Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

Unrated

Boardview

Amsterdam, Netherlands

We design and build martech stacks that boost business growth. Together we define success, visualize strategy, build agile teams…

Unrated

BSI CDP

Baden, Kanton Aargau, Switzerland

The swiss software company bsi software designs, develops, and sells market-leading European CRM and cx software that is not only…

Unrated

Castled Data

San Francisco, California, United States

Castled.io is a customer engagement platform (cep) that brings the power of data in the warehouse to the marketer. Essentially…

Unrated

CDP & CRM CareCloud

Praha 9, Czech Republic

Cdp & CRM carecloud, the future of customer data and relationships management in retail, pharma, entertainment, and hospitality.

Unrated

Celsius ABM Platform

Sophia Antipolis, Provence-Alpes-Côte D'azur, France

Celsius gkk international is part of wpp, the world’s largest advertising group (nasdaq: wppgy). We offer the world's leading…

Unrated

Chatti

Northgate Cent, Queensland, Australia

Chatti - make every customer interaction count with world leading sms, social messaging, voice, video and much more. In…

Unrated Subscription

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated

CoGoBuzz

Melbourne, Florida, United States

Cogobuzz™ is an SaaS solution powered by nconnections, a technology company based out of Melbourne, fl that produces software for…

Unrated

ConnectedWare

Hörsching, Oberösterreich, Austria

The marketing / advertising platform connectedware simplifies the creation of advertising campaigns and collateral working. It…

Unrated

ContactConsumers

San Juan, Texas, United States

The world's leading brands trust contact consumers to power their email and sms campaigns. Backed by years of experience and…

Unrated

Cortex

London, England, United Kingdom

We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…

Unrated

Custobar

Espoo, Uusimaa, Finland

Improve customer engagement and boost revenue with custobar, the platform designed to master data from all touchpoints and…

Unrated

DataBravo

Woodbury, New York, United States

Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…

Unrated

Ditto Promotional Products

Pittsburgh, Pennsylvania, United States

Ditto enables business growth through print management, promotional marketing and technology solutions. Our goal is to provide…

Unrated
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Showing 312 of 390 — 78 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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