Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Thirdshelf

Montreal, Quebec

Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…

3.8 3 reviews

Percolate by Seismic

New York, New York, United States

Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…

3.7 72 reviews

Anyleads

San Francisco, California, United States

We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…

3.6 6 reviews

Campaigner

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Campaigner Email

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Wishpond

Vancouver, British Columbia, Canada

Based out of Vancouver, british columbia, wishpond is a provider of marketing-focused online business solutions. Wishpond's…

3.6 143 reviews

AGNITAS

München, Bayern, Germany

With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…

3.5 1 reviews

Aislelabs Customer Hub

Toronto, Ontario, Canada

At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…

3.5 1 reviews

Captora

Mountain View, California, United States

Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…

3.5 2 reviews

LeadScoreApp

Herning, Central Jutland, Denmark

Med leadscoreapp kan du sætte dit salg og markedsføring på autopilot! Når personer, der er tilmeldt dit nyhedsbrev, besøger din…

3.5 1 reviews

Mailing Manager

Northampton, England, United Kingdom

Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…

3.5 1 reviews

Nurture

San Jose, California, United States

Nurture is a dead easy marketing automation & revenue performance management application for B2B marketers. Get started with our…

3.5 3 reviews

Publicators

Raanana, Israel

In a world where the inbox is more crowded than ever, reaching your customer is a technical task, but winning their heart is an…

3.5 1 reviews

SocialRep

San Anselmo, California, United States

Socialrep is a pioneer in enterprise social media technology and methodologies. The socialrep platform was originally developed…

3.5 1 reviews

TOTUS Marketing

Memphis, Tennessee, United States

Totus is a web-based marketing automation solution centralizing all of your marketing materials, distribution channels, user and…

3.5 1 reviews

Call Loop

Delray Beach, Florida, United States

Call loop is an all-in-one sms, voice broadcast, and ringless voicemail software for businesses. Https://www.callloop.com Better…

3.4 7 reviews

Mapp Empower

London, England, United Kingdom

Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…

3.4 42 reviews

Ascent360

Lakewood, Colorado, United States

Ascent360 is the proven, AI-first customer data platform built for hospitality. By unifying data across pms, f&b, spa, golf…

3.3 2 reviews

Inboundio

Brisbane, Queensland, Australia

Inboundio is the world’s simplest digital marketing platform targeted towards individuals and small businesses looking to…

3.3 3 reviews

Refersion

New York, New York, United States

Refersion helps online shops track sales driven by promoters, influencers, and affiliates. We've made it easier than ever to…

3.3 19 reviews

Leady.com

New York, New York, United States

Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…

3.2 3 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

WappBlaster

Bikaner, Rajasthan, India

Wappblaster is world's only all-in-one sales automation platform, trusted by businesses to boost revenue, automate whatsapp…

2.5 2 reviews
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Showing 288 of 390 — 102 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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