Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…
4.2
12 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
Agillic a/s (nasdaq first north growth market denmark: agilc) is a danish software company within marketing technology (martech)…
4.1
6 reviews
The lead scoring tool you always wanted. Build, validate, test, deploy, measure, tweak-all in just a few clicks.
4.1
22 reviews
Campaigndrive by pica9 is a one-stop-shop local marketing platform that helps distributed brands centralize brand assets and…
4.1
17 reviews
Campaign monitor helps businesses create beautiful, high-performing email campaigns. With powerful automation, segmentation, and…
4.1
680 reviews
Instasent helps dtc & ecommerce brands connect with their customers through targeted, data-driven sms campaigns 📲. Built for…
4.1
7 reviews
Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…
4.1
14 reviews
K-meta keywords tool is very helpful in every day working moments for competitors analysis by keyword, domain, url rankings. It…
4.1
16 reviews
Messagegears is the data activation and engagement platform that helps enterprises harness their data by streamlining the tech…
4.1
68 reviews
Satisfied customers may or may not refer your business. Without a referral campaign, your referrals are generated out of sheer…
4.1
20 reviews
Sare wspiera organizacje, które potrzebują bezpiecznej I kontrolowanej komunikacji cyfrowej. Pomagamy zarządzać komunikacją z…
4.1
12 reviews
Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…
4.1
5 reviews
Storyports helps distributed teams create, review, test, and ship better email campaigns from start to finish. 🤫 Our award…
4.1
11 reviews
All in one mobile marketing platform for customer lifecycle that provides smart solutions to help marketers from different…
4.0
2 reviews
Distribion is a distributed marketing platform that provides mid-sized companies with through-channel marketing automation and…
4.0
14 reviews
Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…
4.0
1 reviews
Emma exists to bring clarity and simplicity to email. We help teams of all sizes design beautiful, on-brand messages, personalize…
4.0
512 reviews
E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…
4.0
12 reviews
The Salesforce native attribution modeling and funnel measurement solution for marketing operations. Great stories start with…
4.0
134 reviews
Leadboxer is a lead data platform for lead identification, lead qualification and lead management. Leadboxer is designed to bring…
4.0
2 reviews
Usage-based
Loyalistic is the complete inbound sales desk. Use loyalistic to attract new contacts and nurture the existing ones to discover…
4.0
4 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.