Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Transitiv

Farmers Branch, Texas, United States

Collaborative analytics and data infrastructure for franchises. Begin your data journey with transitiv. 🏆 inc 5000 🚀 top 5…

Unrated

Treasure Data

Mountain View, California, United States

Treasure AI is the agentic experience platform built for modern marketing teams. Formerly treasure data, we've spent 15 years…

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Trendpop

Los Angeles, California, United States

Trendpop helps you stay ahead of the trend through its robust TikTok influencer marketing hub. Learn more about our social media…

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Trial Run

New York, New York, United States

𝗧𝗿𝗶𝗮𝗹 𝗥𝘂𝗻 by 𝗙𝗿𝗮𝗰𝘁𝗮𝗹 is a cloud-native experimentation platform built to help retail and consumer businesses test…

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Tribyl

San Mateo, California, United States

To improve conversion and win more efficiently, enterprises need to eliminate guesswork and opinions around why and how customers…

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Trilogy SmartLeads

Austin, Texas, United States

Trilogy acquires software companies and fundamentally transforms them with an AI-first strategy. We embed AI and automation deep…

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TrinityX

San Ramon, California, United States

Spokes digital is the world's largest data-driven full-service cannabis digital marketing agency working with top brands across…

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TripEvents

Dallas, Texas, United States

Its supports modern travel and spend programs by bringing business travel, payments, expenses, and event logistics into one…

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True Anthem

San Francisco, California, United States

True anthem is an AI-powered content distribution platform for media companies and publishers. Clients use our platform to drive…

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TrueFanz

Kokomo, Indiana, United States

Monetize your audience and get paid residual and predictable income for your work. A platform designed for creators, by creators…

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Trustevent

North Miami Beach, Florida, United States

20 years. Top events. Zero chaos. We're not software people who stumbled into events. We're event people who built the software…

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Truthlab Technologies

San Mateo, California, United States

Truthlab is a customer experience management (cxm) company. We enable companies to understand and improve their customer…

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UBBCentral

Aberdeen, Washington, United States

Php forum software, photo gallery, portal.

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Ubiquitous

Los Angeles, California, United States

Ubiquitous unlocks influencer marketing for the biggest brands in the world with a heavy focus on TikTok. We are a full-service…

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ULTIMATELEAD

Berea, Ohio, United States

Ultimate lead systems is a leader in sales lead management and customer relationship management (CRM) software-as-a-service and…

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UltraSMSScript

Chicago, Illinois, United States

Ultrasmsscript is an enterprise-level, self-hosted sms marketing platform. With it, you can launch your very own profitable SaaS…

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Unbound eCommerce

Woodbury, New York, United States

Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…

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UnDigital

Hunt Valley, Maryland, United States

Undigital is the creator of unboxing marketing. Their unboxing experience platform enables marketers to dramatically increase…

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Unlistr

Houston, Texas, United States

The quickest and easiest way to unsubscribe email in outlook / Microsoft 365. Securely connect unlistr to your email and it does…

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Unubo

Delaware, United States

Unubo makes it easy for you to track progress by bringing metrics from your favourite tools into one place.

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Upside

San Francisco, California, United States

Upside is revenue attribution and intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other…

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UserLook

United States

Watch screen recordings of real users testing and reviewing your app or website-and improve your usability, user experience and…

Unrated

UXReality

San Francisco, California, United States

Uxreality is an AI-powered online platform for remote user testing. It is a full-fledged online solution for remote UX/cx…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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