Optimine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Founded in 2003, opt-intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user…
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Option technologies international provides computer-based tools that harness the collective wisdom and creative power of people…
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Opt it, inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in…
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Append email and social data to incomplete contact lists. Upload a list of names, emails, or social profiles and orbitly will…
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Origits is a video platform that transforms how businesses use video on their websites. What we solve: - the gap between social…
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Grow social presence - keep an eye on your competitors and see what campaigns lead to their maximum growth.
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We are a leading provider of top-quality freelancers for a wide range of industries. Whether you’re looking for writers…
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Outside voice helps e-commerce giants collect high quality product reviews
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Amplify joy in every splash, thrill, or gathering with oveit - an all-in-one platform that fuses ticketing, real-time bookings…
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Owner makes online growth easy for restaurants. Our software helps local restaurants compete - and win against - big…
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Pagehits helps local merchants and marketing professionals automate creating and running landing pages to generate more leads.
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Panoramic is an enterprise SaaS company. Its marketing intelligence platform was built by marketers for marketers to address the…
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Parade cloud is a feature-packed online parade management solution designed for the busy local parade coordinator. Parade cloud…
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At parative, we believe that every revenue problem is a data problem waiting to be solved. Parative's data intelligence tools…
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Parcy is the first event management software designed explicitly for hybrid corporate events. Parcy allows users to transform…
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Parrable is a privacy-friendly identification platform.
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Stopware, inc . Has led the development and implementation of visitor management security solutions since 1997. Its flagship…
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Quote-based
Peerly.com
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The leading business intelligence platform for ecommerce and dtc brands. We automate analysis and surface growth opportunities…
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TikTok analytics made easy. Track users, videos, sounds, and hashtags on TikTok. Get notifications when content takes off. Build…
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People pattern is a software as a service platform that supplies meaningful audience insights to the world’s biggest brands. Via…
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At peoplesmart, our mission is to help companies leverage professional contact data to grow their business.
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The first proposal creation platform designed specifically for event planners. Perfect event proposals focuses solely on…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.