Indicative is a product analytics platform headquartered in New York, ny with a satellite office in Los Angeles, CA, and a…
4.3
126 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
4.3
24 reviews
Intentsify empowers B2B marketers to turn buying signals into pipeline by enhancing conversions among decision makers at priority…
4.3
16 reviews
Ispot helps advertisers measure the brand and business impact of tv and streaming advertising, from concept to airing to…
4.3
11 reviews
At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…
4.3
22 reviews
Kwanzoo provides a signal-based pipeline growth platform both directly to B2B and b2b2c brands and as a white label solution that…
4.3
4 reviews
Leadberry is a B2B web application that converts website visitors to sales leads. Powered by Google analytics. Find out how…
4.3
16 reviews
Subscription
Leadgenius helps B2B companies find and reach their next best customers. We combine AI, human research, and automation to deliver…
4.3
13 reviews
When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even…
4.3
99 reviews
Since 2005, liftengine's primary mission has been to help clients better understand and connect with their most responsive…
4.3
7 reviews
We are a fast, lean tech company driven by a passion to empower individuals and companies in a market with massive potential…
4.3
11 reviews
Loadmill is an enterprise-grade testing platform powered by generative AI that learns how your system works and automatically…
4.3
3 reviews
Richard blaise & associates.
4.3
10 reviews
Loyaltyplant is an all-in-one digital solution designed to meet the unique needs of restaurants in today's fast-paced world. We…
4.3
Mailersend is a powerful transactional email system built for developers but designed so non-tech teams can contribute without…
4.3
20 reviews
Marketsnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many…
4.3
5 reviews
Mazévo is a modern room scheduling and event management system designed for colleges, universities, churches, k-12 schools…
4.3
2 reviews
Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization-built for enterprise…
4.3
68 reviews
On24, a cvent company, is on a mission to help businesses bring their go-to-market strategy into the AI era and drive…
4.3
1009 reviews
Ontrack, a kldiscovery business, is the global leader in data recovery. Offering data management, disaster recovery, email…
4.3
Openweb’s mission is to improve online conversation. As a product company, openweb partners with publishers and brands to build…
4.3
19 reviews
Paperless post is reimagining invitations through design and technology to help people connect at life’s memorable moments. With…
4.3
26 reviews
Pathmatics empowers brands with the digital marketing intelligence they need to seize new opportunities on digital and drive the…
4.3
345 reviews
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.