Popular pays is an all-in-one influencer marketing and visual content creation platform for brands of all sizes. Designed to make…
4.4
219 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Powr is a leading suite of affordable, easy-to-use, customizable website apps designed to help businesses of all sizes grow…
4.4
73 reviews
Subscription
Prompt.io™ is the winning and influence engine for leading political campaigns, unions, advocacy, and nonprofit organizations. We…
4.4
11 reviews
Proof graduated the world's top startup accelerator, y combinator, in the winter class of 2018. Since then, proof has grown and…
4.4
7 reviews
Remarkety is a leading ecommerce marketing automation platform designed for ecommerce from the bottom up. Changing the way…
4.4
40 reviews
Remo conference helps creators, coaches, and event organizers create immersive online events! Users can learn and connect with…
4.4
231 reviews
Put your sales process on autopilot by automating your cold emails and follow-ups. A modern sales platform to automate your…
4.4
10 reviews
Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…
4.4
26 reviews
Freemium
You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…
4.4
11 reviews
Send2press newswire, a press release distribution service, provides affordable effective press release writing, targeted news…
4.4
14 reviews
Cpg marketing teams weren’t meant to live in spreadsheets. Yet today’s shopper and omnichannel marketers spend more time…
4.4
7 reviews
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution…
4.4
210 reviews
Sbt enables businesses in consumer finance to effectively and conveniently reach their customers. Through a compliance-first…
4.4
Spinnakr is democratizing access to big data insights with a new kind of web analytics that does all of the work for you - from…
4.4
6 reviews
Tealium helps companies collect, govern, and enrich their customer data in real-time to power AI initiatives and delight…
4.4
119 reviews
Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…
4.4
433 reviews
Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…
4.4
275 reviews
Upcontent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated…
4.4
232 reviews
Collaborative customer experience platform. It's one place for your cx assets and processes. From ideation to delivery. Engage…
4.4
15 reviews
Per user
We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…
4.4
23 reviews
Subscription
We exist to empower venue hosts to be their best selves every day, for every couple. To do this we get the hard stuff and the…
4.4
5 reviews
Data is the 21st-century gold. We, at infoclutch, know how imperative it is for you to unearth it. With over 70 million records…
4.4
Woopra is redefining how companies understand, analyze, engage and retain their customers. By consolidating an organization’s…
4.4
178 reviews
Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…
4.4
8 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.