Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

30 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

ProFundCom

London, England, United Kingdom

Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…

5.0 1 reviews

Allegrow

Glasgow, Scotland, United Kingdom

Stop losing valid contacts to "unknown" data. Allegrow is the highest quality B2B email verifier built to help data providers &…

4.9 22 reviews

Hive Marketing Cloud

Bristol, England, United Kingdom

Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…

4.9 4 reviews

Mieux.ai

London, England, United Kingdom

Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…

4.8 4 reviews

Moosend

London, England, United Kingdom

Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.

4.7 518 reviews Usage-based

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews

Convertr

London, England, United Kingdom

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…

4.5 5 reviews

Mailercloud

London, England, United Kingdom

Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…

4.5 24 reviews

D�engage

London, England, United Kingdom

transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…

4.4 10 reviews

Netmera

London Liverpool Street, England, United Kingdom

Netmera unifies customer data and AI-powered omnichannel engagement in a single platform. Marketing managers, product owners, and…

4.3 15 reviews

Zymplify

Portstewart, Northern Ireland, United Kingdom

From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…

4.3 98 reviews

Dotdigital

London, England, United Kingdom

Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…

4.2 633 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews

Stampede

Edinburgh, Scotland, United Kingdom

Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…

4.1 5 reviews

e-shot

Epsom, England, United Kingdom

E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…

4.0 12 reviews

NewZapp

Exeter, England, United Kingdom

Founded 1998: newzapp's managing director decided to bring his web solutions ideas to life whilst a student at the university of…

4.0 2 reviews

Campaigner

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Campaigner Email

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Mailing Manager

Northampton, England, United Kingdom

Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…

3.5 1 reviews

Mapp Empower

London, England, United Kingdom

Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…

3.4 42 reviews

Telagus

Wallington, England, United Kingdom

Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…

2.5 1 reviews

Cortex

London, England, United Kingdom

We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…

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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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