Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
30 businesses
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
Stop losing valid contacts to "unknown" data. Allegrow is the highest quality B2B email verifier built to help data providers &…
Taking people on journeys they love. Hive marketing cloud helps marketers in medium sized businesses to accelerate marketing…
Paris m1 is a Paris based, London formed adtech startup, focused on integrating artificial intelligence & machine learning to…
Deliver the perfect email straight to your audience's inbox and grow a thriving customer base with moosend.
Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…
Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…
Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…
Since 2013, mailercloud has expanded to become one of the largest and most extensive cloud-based email services, that resolves…
transform your data into meaningful customer experiences at the moments that matter most. our customer experience data platform…
Netmera unifies customer data and AI-powered omnichannel engagement in a single platform. Marketing managers, product owners, and…
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…
E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…
Founded 1998: newzapp's managing director decided to bring his web solutions ideas to life whilst a student at the university of…
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…
Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…
Mapp helps marketers build personalized customer experiences through our SaaS platform, mapp marketing cloud. Our powerful…
Save time and increase profits using our all in one CRM system for every type of business. Telagus is a business and marketing…
We’re ledger bennett. We’re a B2B agency that’s rethinking what B2B agencies can deliver. Not just coming up with the campaigns…
Showing 24 of 30 — 6 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.