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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
410 businesses
At vfloorplan, we transform static venue floorplans and capacity charts into branded, interactive experiences that drive…
From uncovering future customers to promoting your business and converting sales fast. Zym’s flexible marketing platform puts you…
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
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Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
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Emailoctopus offers email marketing for next to nothing. The platform provides a simple and intuitive user interface which allows…
Expandi jabmo, recognized in the 2024 gartner® magic quadrant™ for ABM platforms, powers account based marketing for the world's…
Stampede provides an all-in-one solution for delivering world-class hospitality before, during, and after each customer visit…
3radical is a consumer data acquisition and audience engagement solutions provider. We help organizations listen to their…
Big marketing data™ & software for professional marketers Analytics SEO is a comprehensive online marketing platform focused on…
Email hippo provides fast, accurate and secure email verification software, accessed via web app or API. Check a list of up to…
D2i systems are an award-winning, specialist software development house providing event management software, event registration…
E-shot™ is the simple and secure communication platform trusted by the public sector to deliver highly effective email and sms…
98% of every sms message is read and firetext make sms marketing easy and accessible for every business. Whether you are an…
Meet new interactive tool - iq polls! From now on it will change your interaction with audience forever. Iq polls is a special…
Ignite your powerpoint talks with live audience polling
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My world of expo is a successful and a fast growing online software solution company focused exclusively on the events industry…
Founded 1998: newzapp's managing director decided to bring his web solutions ideas to life whilst a student at the university of…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.