Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

410 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Foleon

London, England, United Kingdom

Do more with data! We help businesses drive growth by delivering data analytics and AI solutions that matter. Our technical…

4.6 93 reviews

Fortifi

Fareham, England, United Kingdom

Fortifi is a complete end-to-end cloud based business platform making billing, marketing and support seamless, scalable and…

4.6 10 reviews

GoSquared

London, England, United Kingdom

Gosquared is the original real-time website analytics tool. The simple, privacy-focused alternative to Google analytics. Many…

4.6 73 reviews

Instiller

Birmingham, England, United Kingdom

If your agency created a white label email and marketing automation tool, it would look like instiller. One monthly fee unlocks…

4.6 4 reviews

Kulea.ma

Milton Keynes, England, United Kingdom

Kulea.ma is marketing automation designed and built by marketers. User friendly, affordable, and dare we say it? Fun. We’re…

4.6 22 reviews

Labrika

London, England, United Kingdom

AI based all-in-one SEO tool that checks over 200 critical rankings factors and provides highly actionable recommendations that…

4.6 11 reviews

Maxemail Services

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

Omnisend

Global, United Kingdom

Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…

4.6 760 reviews

Opteo

London, England, United Kingdom

Opteo is a marketing efficiency platform that helps performance teams reduce waste and maximise performance across all paid media…

4.6 14 reviews

SmarterQueue

London, England, United Kingdom

Boost engagement and save hours of time each week with the most intuitive social media management tool for small businesses…

4.6 34 reviews Subscription

Xtremepush

Reading, England, United Kingdom

* we believe that marketing and technology should be made accessible to everyone * What we do: -------------------- We build…

4.6 108 reviews

Zapnito

London, England, United Kingdom

Zapnito is a B2B community & knowledge hub that helps accelerate growth across the customer lifecycle. By streamlining fragmented…

4.6 15 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

accesso ShoWare

Twyford, England, United Kingdom

Accesso technology group plc is a business supplies and equipment company based out of unit 5, the pavilions ruscombe park…

4.5 2 reviews

Affsub2

London, England, United Kingdom

Affsub2 network was founded by a team of marketers and media-buyers as an alternative to stereotyped networks. Affsub2 network is…

4.5 1 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

BuzzSumo

Brighton, England, United Kingdom

Create #content that understands the assignment 💁♀️📝 manage your #mediamonitoring 📰 try buzzsumo, used by 100k+ #digitalpr &…

4.5 95 reviews

ClickPress

London, England, United Kingdom

Clickpress is a press release distribution service. Public relations (PR) professionals can post their news releases to our site…

4.5 1 reviews

Convertr

London, England, United Kingdom

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…

4.5 5 reviews

Cyance

London, England, United Kingdom

Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…

4.5 20 reviews

Data Flow Events

London, England, United Kingdom

Dataflow events designs and delivers end-to-end delegate registration and sponsor ticketing platforms for agencies managing…

4.5 1 reviews

Ensight

London, United Kingdom

Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…

4.5 4 reviews

Event Anywhere

London, England, United Kingdom

The all-in-one virtual event platform for more personable online events, supporting your event from registration through to close.

4.5 5 reviews

Eventemo

London, England, United Kingdom

The easy way to handle group event bookings. Eventemo is a simple tool designed for companies who organise events on behalf of…

4.5 1 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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