Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

128 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Ingenious Technologies

Berlin, Berlin, Germany

Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…

4.5 3 reviews

Panelbear

Munich, Germany

Build better websites with real-time traffic, performance and error monitoring. Start your free 14 day trial.

4.5 6 reviews

Ubermetrics

Berlin, Berlin, Germany

Ubermetrics is a leading media and data intelligence platform focused on research and development. Since 2021, ubermetrics is…

4.5 40 reviews

Upline

Munich, Germany

Upline ist eine Software Suite zur Verwaltung und Abrechnung von dezentralen oder ausgegliederten Vertriebsstrukturen wie sie in…

4.5 1 reviews

viewneo

Düsseldorf, Nordrhein-Westfalen, Germany

The smart software for digital advertising display boards from viewneo takes advertising and smart retail to a new level 1…

4.5 15 reviews

MailRefine

Cincinnati, Germany

Innovative collection of silicone molds of the highest quality designed to work perfectly with foods like fondant, chocolate &…

4.4 7 reviews

Zeotap CDP

Berlin, Berlin, Germany

Founded in 2014, zeotap is the AI-powered customer data platform that helps enterprises unlock the true value of their customer…

4.4 49 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

Blog2Social

Grevenbroich, Nordrhein-Westfalen, Germany

Auto post, cross post, re publish, re post and schedule your WordPress blogs posts to social networks like Facebook, Twitter…

4.3 21 reviews

Calendify

Wiesbaden, Hessen, Germany

Calendify is a calendar community where you can share, publish and subscribe to event calendars.

4.3 4 reviews

Facelift Cloud

Hamburg, Hamburg, Germany

Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…

4.3 23 reviews

Leadpages

Mücke, Hessen, Germany

Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…

4.3 179 reviews Subscription

Pay with a Tweet

Hamburg, Hamburg, Germany

Your no. 1 referral marketing tool! Pay with a tweet is a software solution that enables you to offer digital content (discount…

4.3 6 reviews

SISTRIX

Bonn, Nordrhein-Westfalen, Germany

We believe SEO doesn't have to be mysterious. We want to make Google rankings transparent and easy to understand. That's why we…

4.3 16 reviews Usage-based

SocialHub

Ingolstadt, Bavaria, Germany

Socialhub is the world's simplest social media management software. Create and schedule postings across platforms faster than…

4.3 15 reviews

TUNE

Berlin, Berlin, Germany

Tune's flexible affiliate marketing platform is designed for advertisers who want to build affiliate programs around their unique…

4.2 115 reviews

Fanpage Karma

Berlin, Berlin, Germany

The only social media tool you'll ever need. Manage, analyze, engage, publish, and research - all in one place. No juggling, no…

4.1 20 reviews Freemium

Sked Social

Stuttgart, Baden-Württemberg, Germany

Peta deutschland e. V. Ist eine deutsche tierschutzorganisation, die sich für die rechte aller tiere einsetzt. Unser ziel ist es…

4.1 45 reviews

CleverReach

Rastede, Niedersachsen, Germany

Cleverreach ist eine der führenden lösungen für e-mail marketing. Als kompetenter technologie-partner stehen wir unseren kunden…

4.0 22 reviews

rankingCoach

Cologne, North Rhine-Westphalia, Germany

Rankingcoach is an AI-powered digital marketing solution that resellers desire and smbs love. Our mission is to make digital…

4.0 1 reviews

Rivalfox

Hennigsdorf, Brandenburg, Germany

Rivalfox gmbh was founded in 2013 by an experienced team of entrepreneurs motivated to help digital marketers do a better job…

4.0 1 reviews

AGNITAS

München, Bayern, Germany

With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…

3.5 1 reviews

Customer Alliance

Berlin, Berlin, Germany

Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…

3.5 2 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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