Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

134 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Loyalty Operator

Labège, Occitanie, France

20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…

Unrated

Lucky Cart

Paris, Île-De-France, France

Lucky cart in 3 figures means every day: 2 million receipts collected, 18.5 million ultra-personalized offers ready, and 90%…

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Magileads

Paris, Île-De-France, France

Magileads is the first french omnichannel SaaS platform for customer acquisition and retention that integrates all the data and…

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Marketinghook

Bezons, Île-De-France, France

Une culture 100% réseaux de ventes, testée et approuvée par plus de 20 000 clients, dans des secteurs aussi variés que…

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Maxxing 4D

Marcq-En-Baroeul, Hauts-De-France, France

éditeur de solutions de gestion de la relation client, de fidélisation et d’animation de promotions omnicanal temps réel. Depuis…

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Mazeberry Attribution

La Madeleine, Hauts-De-France, France

Mazeberry helps web advertisers to control their marketing investments. We publish a decision support tool that provides analyses…

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Media4Display

Beaucouze, Pays De La Loire, France

Telelogos is a software publisher in the fields of digital signage, workspace management and mobility. Telelogos solutions allow…

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Nomination

Paris, Île-De-France, France

___________________________________________ 1er service d'information et de veille sur les décideurs…

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PilotPoster

Paris, Île-De-France, France

Pilotposter is a Facebook group auto poster, post to multiple Facebook groups without stress. Schedule posts even while away…

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PlatformCore

Paris, Île-De-France, France

Platformcore is a platform where you can manage a whole digital strategy. The purpose is to integrate every online platforms (and…

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Podawaa

Montpellier, France

Podawaa allows you to increase the reach of your publications on LinkedIn by automating comments, thus increasing the notoriety…

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Potion Communities

Lille, Hauts-De-France, France

Potion social est une solution de communauté de clients à destination des enseignes de la grande distribution, des magasins et…

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PressValue

Paris, Île-De-France, France

A different way of looking at press relations Pressvalue is a platform with the twofold objective of simplifying the life of…

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Prezevent

Paris, Île-De-France, France

Prezevent est une plateforme pour dynamiser vos événements professionnels en augmentant l’implication des participants…

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Qemotion

Troyes, Grand Est, France

Q°emotion helps to prioritize and eliminate irritants in customer journeys ! Our AI solution qualifies and quantifies emotions in…

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Realytics

Paris, Île-De-France, France

Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse…

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redirection.io

Paris, Île-De-France, France

Redirection.io is a comprehensive set of tools to optimize SEO and web content. We offer a unique solution to manage http…

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Reelevant

Paris, Île-De-France, France

Reelevant is the hyper-personalized customer experience solution that reconnects brands to people. We help brands dominate the…

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Salezeo

Levallois Perret, France

Salezeo reinvents lead generation with big data. By combining Europe's biggest B2B collaborative database with a unique…

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Scal-e

Paris, Île-De-France, France

Scal-e is an end-to-end agile platform that collects valuable data on how customers interact with a brand. Doing so, we cleanse…

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Scribe

Paris, Île-De-France, France

Email signatures marketing on auto-pilot. Install and update team signatures in one click. Promote your brand. Boost lead…

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SEMJuice

Aubais, Occitanie, France

Le SEO évolue, notre métier aussi. Aujourd’hui, nous combinons science, personnalisation et performance pour concevoir des…

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Sindup

Paris, Île-De-France, France

In a world of information overload and a fast-changing business environment, sindup helps companies make smart decisions…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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