Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

20 businesses

Retainful

Singapore

Why are you paying three bills for one job? Email from one vendor. Sms from another. Whatsapp from a third. Three logins. Three…

5.0 1 reviews

Piggy

Maarssen, Lithuania

Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…

4.9 5 reviews

Extole

San Francisco, California, United States

Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation…

4.8 13 reviews

Loyalty Dog

Zichron Ya'akov

More money; more customers; more transactions A comprehensive marketing platform for for all industries. Become more profitable…

4.8

Incentivesmart

Up, England, United Kingdom

At incentivesmart, we help businesses grow by putting people first. Because when employee engagement is high and customer loyalty…

4.7 10 reviews Subscription

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews

Ambassador

Seattle, Washington, United States

Ambassador powers the feedback economy. With hiroai at the core, we turn customer signals into predictive insights and automated…

4.4 17 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews

Open Loyalty

Wrocław, Lower Silesia, Poland

Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…

4.4 4 reviews

LoyaltyLion

London, England, United Kingdom

At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…

4.3 72 reviews

Annex Cloud

Mclean, Virginia, United States

Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…

4.2 37 reviews

Clutch

Ambler, Pennsylvania, United States

Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…

4.2 16 reviews

TapMango

Toronto, Ontario, Canada

Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…

4.2 14 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Kangaroo Rewards

Montreal, Quebec, Canada

Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…

4.1 14 reviews

Incentivefox

Frankfort, Illinois, United States

Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…

4.0

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Retail hero is a developer of "retail management hero" - a point-of-sale, inventory management and customer loyalty software for…

3.0 1 reviews

The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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