We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…
4.4
31 reviews
Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
Customer Advocacy Software 74Employee Advocacy Software 24Lead Capture Software 153Lead Intelligence Software 90Lead Mining Software 36Loyalty Management Software 153Other Lead Generation Software 2Visitor Identification Software 58
Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…
4.4
4 reviews
We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…
4.4
83 reviews
Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…
4.3
12 reviews
Ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two…
4.3
2 reviews
Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…
4.3
25 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
Loyaltyplant is an all-in-one digital solution designed to meet the unique needs of restaurants in today's fast-paced world. We…
4.3
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
4.3
2 reviews
Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…
4.2
37 reviews
Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…
4.2
16 reviews
Giift is now xoxoday Gift management asia pte. Ltd. (giift) drives the largest and most progressive global loyalty marketplace -…
4.2
12 reviews
Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…
4.2
14 reviews
Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…
4.1
4 reviews
Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…
4.1
14 reviews
We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that help…
4.1
14 reviews
Freemium
Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…
4.0
Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…
4.0
3 reviews
Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…
4.0
4 reviews
Per user
Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…
4.0
4 reviews
Usage-based
Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…
4.0
1 reviews
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
4.0
6 reviews
Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…
3.8
3 reviews
Retail hero is a developer of "retail management hero" - a point-of-sale, inventory management and customer loyalty software for…
3.0
1 reviews
The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.