Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

67 businesses

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

eMaximation

Atlanta, Georgia, United States

Emaximation’s easy-to-use sales and marketing software helps franchisors capture, qualify, and convert more leads into sales…

5.0 1 reviews

Hiplead

San Francisco, California, United States

Hiplead is the #1 lead gen agency for B2B tech companies and startups. Founded by serial entrepreneurs in sf, we know exactly how…

5.0 1 reviews

LeadMagic

Boston, Massachusetts, United States

Most B2B data is a liability dressed up as an asset. Bounced emails. Disconnected mobiles. "verified" contacts that haven't…

5.0 11 reviews

LeadsForce

Dover, Delaware, United States

Set your team up to win with accurate and reliable leads. Our comprehensive database of leads powered by manual leads research…

5.0 2 reviews

Prospect Direct

Dallas, Texas, United States

Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…

5.0 4 reviews

Salesfully.com

Charlotte, North Carolina, United States

Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…

5.0 1 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

SalesGig

Deer Park, Illinois, United States

Salesgig, a qcss company, is leader in fractional & full-time outsourced sales development; we focus on scheduling sales…

4.9 24 reviews

LimeCall

Walnut, California, United States

Limecall efficiently turns potential customers into qualified sales calls. Your website visitors are hesitating, leaving every…

4.8 6 reviews Subscription

Orca

Austin, Texas, United States

Orca is a native customer marketing and reference management application built for Salesforce. Orca was built under the premise…

4.8 4 reviews

LeadCandy

Santa, Idaho, United States

Lead generation and sales intelligence solution for B2B sales and marketing teams - leadcandy.io. - find new prospects - get full…

4.7 9 reviews

MadKudu

Mountain View, California, United States

Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…

4.7 25 reviews

Tomba

Claymont Claymont, Delaware, United States

The most powerful email-finding tool which is able to list all the email addresses of people who are working in a particular…

4.7 21 reviews

LeadFuze

Tampa, Florida, United States

Kitedesk helps sales teams create predictable pipeline. We do this through smart software--a single screen with all the leads…

4.6 115 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

RocketReach

Kings, New York, United States

Rocketreach is an intuitive and easy-to-use lead intelligence and sales intelligence solution that is powered by the largest and…

4.5 554 reviews

Fielo

Minneapolis, Minnesota, United States

Fielo enables organizations of all sizes to transform their incentive and loyalty programs into a powerful competitive advantage…

4.4 7 reviews

Foureyes

Lake Oswego, Oregon, United States

Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…

4.4 9 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

Visual Visitor

Alpharetta, Georgia, United States

We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…

4.4 23 reviews Subscription

Leadberry

Los Angeles, California, United States

Leadberry is a B2B web application that converts website visitors to sales leads. Powered by Google analytics. Find out how…

4.3 16 reviews Subscription
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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