Kidcheck, inc. Provides web-based, secure children's check-in solutions for churches, fitness facilities, activity centers and…
Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
45 businesses
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Fluent, inc. (nasdaq: flnt) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers…
Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…
Snipp is how brands drive actions, prove performance, and unlock insights across consumer and channel marketing strategies. Using…
Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…
Leadquizzes is a SaaS company that specializes in lead generation through quizzes and assessments for small to mid-size companies.
Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…
Incomm payments is an innovative global payments technology provider. Leveraging dynamic technology and proven expertise, incomm…
Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…
Meet mary, the world’s first AI marketing ops employee from allgood. Mary handles the busywork-list uploads, lead routing…
Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…
Ingenious CRM insight. Involved partner. With over 15years CRM experience as developers and implementation specialists, we are on…
I’m passionate about helping people connect to their full potential-mind, body, and spirit. As an associate clinical mental…
All digital rewards (adr) powers seamless, white-labeled reward and incentive experiences for SaaS platforms, HR teams, market…
In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…
Reachify is restaurant phone technology with options for automations, text messaging, missed call automation, and so much more.
Topo is an outbound platform that replaces the patchwork of prospecting, enrichment, signal, and sequencing tools sales teams…
The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.