Awaken is now part of capacity, an omnichannel support automation platform that helps clients drive down support costs, improve…
5.0
1 reviews
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For teams that need one accurate record of prospects, content, training and activity feeding their sales stack, instead of scattered spreadsheets and half-synced tools.
Awaken is now part of capacity, an omnichannel support automation platform that helps clients drive down support costs, improve…
5.0
1 reviews
Awaken is now part of capacity, an omnichannel support automation platform that helps clients drive down support costs, improve…
5.0
1 reviews
Glasshive is a web-based application for msps that makes sales and marketing simple and fun. Its beautiful, intuitive design and…
5.0
1 reviews
Mindtickle helps businesses grow revenue and retain customers by improving performance in sales and customer support teams. Our…
4.7
1677 reviews
With ambition, you can coach every rep with custom coaching cadences, track performance improvements and employee development…
4.6
512 reviews
Share business-critical documents with confidence. Secure viewing plus game-changing analytics. ⚡️ www.docsend.com
4.6
468 reviews
Saleshood’s revenue enablement platform hyper-personalizes the customer journey by guiding sellers on what to do, what to share…
4.6
455 reviews
Engage more, talk more, and sell more with the vanillasoft sales engagement platform. Powered by our intellective routing lead…
4.6
406 reviews
Quote-based
Configure one cloud is a modern cpq solution that simplifies how manufacturers configure, price, and quote complex products…
4.5
120 reviews
Together, clari and salesloft create a category-transforming AI company for revenue, building the foundation for a predictive…
4.5
3354 reviews
Clearstar, inc. Is a leading human resources (HR) technology company specializing in background, drug, and health screening…
4.2
6 reviews
Symphony talent delivers innovative, award-winning talent acquisition solutions that empower clients worldwide to expertly…
3.6
21 reviews
Restless bandit is an enterprise grade AI and machine learning technology that is purposed built for the recruiting / labor…
3.0
2 reviews
Gradleaders is more than just a software provider. Our industry-leading customer service, best practice advice, and innovative…
2.9
6 reviews
With over 1 years of building one of the most advanced identity graphs at big data scale, our data is more than just vast-it’s…
Unrated
Unrated
Using proprietary algorithms and proven AI, carpe data harnesses the power of emerging and alternative data for insurance…
Unrated
Carpe is the AI-native decision platform for insurance. Purpose-built data, models, and workflows that give P&C carriers the…
Unrated
Civis analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage their…
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Civis analytics helps organizations use data to gain a competitive advantage in how they identify, attract, and engage their…
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Komodo Health combines the most complete real-world data foundation, validated healthcare AI, and purpose-built Life Sciences…
Unrated
Perch was founded in 2012 with a transformational vision for the physical retail industry - by overlaying digital experiences on…
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We measure ooh, dooh, mooh, and paid digital media. We measure for brand lift, foot traffic, in-app and web site activity.
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These businesses are hired to build and maintain the record that sales and marketing teams actually work from — who the prospects and accounts are, which content or proposal a rep sent and whether it was opened, what a rep has been trained and certified on, who registered for an event, how someone used the product before renewal came up, and where a lead came from before it hit the CRM. Once one of these is in place, a rep stops hunting for the current deck, marketing can see which accounts are actually engaging rather than guessing, and operations has a single place leads and activity flow through instead of a chain of exports and manual updates.
People start looking for this when the data that should support a deal is scattered across inboxes, ad accounts, spreadsheets, and someone's memory. Reps are sending outdated collateral because nobody owns the content library. Leads generated on a Facebook or LinkedIn campaign sit for days before anyone pushes them into the CRM. An event has three hundred registrants and nobody can say how many became pipeline. A customer churns and it turns out their usage had been dropping for months, but nobody was watching. Sales leadership asks how reps are actually performing against training or messaging, and the honest answer is "we don't really know." The common thread is a gap between where activity happens and where it's recorded.
The providers here split by which record they consider the core one. Some are built around content and proposals — tracking what's sent, opened, and signed. Some are built around people and accounts — enriching contact and firmographic data so targeting is based on something real. Others focus on behaviour — session or product usage data that flags intent or churn risk. And a separate group exists purely to move data between systems, catching leads at the point of capture (ad platform, event, webinar) and routing them before they go stale. When comparing them, look at whether the tool is meant to be the system of record or just a pipe between two others, how deep its native integrations run into your CRM and ad accounts, whether reporting is real-time or batched overnight, and how pricing scales — by seat, by contact volume, or by data volume — since that decides whether it stays affordable as the team or the account list grows.