Inmar-OIQ

About Inmar-OIQ

Owneriq is the @inmarinc data and media plaform focused on leading the data market’s evolution towards transparency, relevancy and choice. Owneriq brings the most valuable consumer data to market- explicit shopping and purchasing data from retailers and brands- to power a new data economy: the second-party data marketplace. Second-party data is sourced transparently from the marketing partners a brand is already working with, or brands that share data with non-competitive brands in exchange for compensation. This new market provides better quality data inputs to power all marketing tactics, and enabling fundamentally new marketing tactics, such as enabling a brand’s retail partners to leverage the brand’s data to support sell-through. Voted best data management platform by digiday, owneriq directly ingests data on consumer engagement with a brand’s website, e-commerce transactions, off-line transactions and CRM data and enables that data to be shared with marketing partners within plat