Pitchengine is a new media and marketing software company whose products are used by more than 50,000 brands and small businesses…
Category
Public Relations (PR) Software
Software for PR and communications teams to distribute press releases, monitor media coverage, and manage relationships with journalists and influencers.
44 businesses
Tekgroup international is an award-winning, SaaS online newsroom platform provider working with clients such as toyota…
Market media
PR newswire, a cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate…
Businesses and public figures use a PR.com profile to increase their online visibility, improve brand recognition, and generate…
Vuelio helps organisations make their story matter by providing monitoring, insight, engagement and evaluation tools for…
Launched in 2004, 24-7 press release newswire changed the landscape of the press release distribution industry by offering…
Seedepth is a PR analytics platform for clear, unbiased scoring of PR programs and campaigns. We enable communicators to measure…
Connect to the right media now... For free: pitchrate is a powerful tool that finds credible sources for journalists and in…
Work in PR? Frustrated by spreadsheet media lists and sell-in reports? Youre not alone every PR has experienced the agony of…
Babbler changes the way PR gets done ! We’ve designed the first social media platform for media relations. Babbler is the only…
Epresspack was founded in 2011 by antoun sfeir to offer companies, organisation and brands, innovative solutions for digital…
Ipr software inc., http://www.iprsoftware.com/, provides PR and marketing software solutions to the world’s most respected…
Iris is revolutionizing PR with an innovative software that gives you visibility into your impact, and the power to improve your…
Far more than just a digital news distribution solution, isebox is a unique tool for storing, managing and distributing content…
Introducing journolink, the ultimate publicity software tailored for small businesses eager to amplify their voice across vast…
Established in 1997, newsfile is a customer-first news distribution and regulatory filing team that delivers unmatched service…
Newsmeter is an online global news tracker service with an award-winning indexing technology. Our platform traces all the global…
Pinggo is the only PR tool that makes it easy to create, collaborate and send the press releases journalists want.
Zex PR wire is a global PR publishing and press release distribution platform designed to support in-house communication teams…
These are the tools a PR or communications team uses to get a message out, track what happens to it, and prove it worked. Concretely: pushing a press release out through wire networks and media databases so it reaches outlets and picks up backlinks, building and maintaining lists of journalists and influencers by beat and outlet so pitches go to the right person, hosting a branded newsroom or press page where reporters can find assets without emailing you, and scanning print, broadcast, online and social sources to flag every mention, with sentiment and reach data attached so someone can report on it afterwards.
People end up here because the current way of doing PR has stopped scaling. A comms manager is keeping journalist contacts in a spreadsheet that's a year out of date, releases go out by mass email and half bounce, and coverage only gets noticed when a colleague forwards a screenshot of an article. There's no consistent record of what ran where, so when leadership asks what PR delivered this quarter, the answer is anecdotal. Often it coincides with a team growing past one person, taking on an agency, or having to justify a comms budget for the first time.
The providers here split roughly into three jobs, and most buyers end up needing more than one. Distribution tools get a release into wire feeds and journalist inboxes and are judged on reach, deliverability and how well they handle embargoes and assets. Monitoring and intelligence tools crawl coverage after the fact — the real differences are in source breadth (does it cover broadcast and print, or just online and social), how fast alerts arrive, and whether sentiment and share-of-voice analysis is genuinely useful or just a dashboard. Targeting tools are really contact databases, and quality depends on how the data is kept current — a self-serve directory ages fast, a researched one costs more but stays accurate.
When comparing options, look at whether contact data and monitoring are researched or crowd-sourced, whether reporting maps to metrics you can actually take to leadership rather than vanity figures like advertising value equivalency, how pricing scales (per release, per seat, or per mention volume), and whether the tool sits alongside your existing CRM and marketing stack or duplicates it.