Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…
5.0
14 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…
5.0
1 reviews
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…
5.0
2 reviews
Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…
4.9
591 reviews
Pushpushgo is a messaging platform designed for a seamless customer journey across web and mobile. Our scalable solution helps…
4.8
3 reviews
Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…
4.8
11 reviews
Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…
4.7
51 reviews
Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…
4.7
25 reviews
Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…
4.7
54 reviews
Activecampaign is the AI-first autonomous marketing platform built to transform how marketers, agencies, and entrepreneurs work…
4.6
9736 reviews
Batch is a modern customer engagement platform built for CRM teams seeking greater efficiency, agility, and autonomy in…
4.6
8 reviews
Cordial automates billions of data-driven, cross-channel messages to create lifetime customer connections for leading companies.
4.6
44 reviews
Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
4.6
432 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Braze is the leading customer engagement platform that empowers brands to be absolutely engaging.™ braze allows any marketer to…
4.5
566 reviews
🚀 turn ideas and insights into action with AI-powered automation. Our mission is to unlock a world of possibilites for ecommerce…
4.5
1 reviews
Marketing automation shouldn't be complicated. We believe it should be a powerful, intuitive partner that helps you build real…
4.5
1 reviews
Quote-based
Leadsquared is an AI-powered platform that unites sales, marketing, field, and service teams to automate workflows and drive…
4.5
205 reviews
Liana technologies is an international company specialized in digital marketing and communication software. Our clients are…
4.5
1 reviews
Moengage is an insights-led customer engagement platform for the customer-obsessed marketers and product owners. We help you…
4.5
190 reviews
Netcore offers a comprehensive customer engagement & experience suite that empowers marketers to create personalised customer…
4.5
84 reviews
Ortto (formerly autopilot), is the world’s first complete marketing automation and analytics solution. We’re on a mission to…
4.5
425 reviews
Rainfocus is the next-generation event marketing platform built to capture and analyze unprecedented amounts of first-party data…
4.5
14 reviews
Sendoso is the gifting and direct mail platform that helps revenue teams 6x second call rates, double win rates and close deals…
4.5
872 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.