Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

144 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

BigMailer.io

New York

Email marketing for agencies, publishers, franchises, and creators Bigmailer.io saves you time and $$ with: - built-in…

5.0 14 reviews

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

Pushnami

Austin, Texas, United States

Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…

5.0 14 reviews Subscription

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

Allegrow

Glasgow, Scotland, United Kingdom

Stop losing valid contacts to "unknown" data. Allegrow is the highest quality B2B email verifier built to help data providers &…

4.9 22 reviews

Aritic

Bengaluru, Karnataka, India

Aritic platform is an unified automation platform. It includes AI agent, marketing automation, communication automation, sales…

4.9 41 reviews

ContactPigeon

Paraskevi, Greece

Contactpigeon empowers retailers to build interactions that resonate deeply with their customers. By unifying real-time customer…

4.9 83 reviews

Lexer

Melbourne, Victoria, Australia

Stop guessing. Start growing. Fragmented data leads to fragmented customer experiences. Lexer is the customer data platform that…

4.9 21 reviews

Qualified

San Francisco, California, United States

Qualified, alongside Salesforce, is helping usher B2B marketers into the era of agentic marketing with piper the AI SDR agent…

4.9 591 reviews

SproutLoud

Sunrise, Florida, United States

Sproutloud, the leading distributed marketing platform, helps brand-to-local teams effectively market and sell through channel…

4.9 115 reviews

xiQ

Redwood City, California, United States

Xiq: where iq and eq meet AI to boost B2B sales and marketing! Xiq brings together generative AI (xgpt) with behavioral…

4.9 45 reviews

Advisorstream is the highest-rated marketing platform to help financial advisors drive growth through highly personalized…

4.8 24 reviews

Charles

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

Dashly

Wilmington, Delaware, United States

Conversation AI platform to double your inbound pipeline Engage prospects with conversational quiz Segment them with data‑driven…

4.8 21 reviews

Poptin

Tel Aviv, Israel

Poptin - improve your website's conversion rate. Engage & convert more visitors into customers! Get more subscribers, leads and…

4.8 43 reviews

Revotas

Boston, Massachusetts, United States

Revotas is an insights-led customer experience platform trusted by over 1,000 global consumer brands such as miele, beşiktaş…

4.8 11 reviews

Spectrm

Berlin, Berlin, Germany

Make messaging your #1 CRM channel to build lifelong customer relationships. Spectrm is the conversational marketing platform…

4.8 26 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

Automation

Annecy, Auvergne-Rhône-Alpes, France

Webmecanik is a European software company dedicated to marketing and sales teams. It offers 2 powerful products: Webmecanik…

4.7 12 reviews

Emercury

Branchburg, New Jersey, United States

We help small businesses win with marketing automation. Whether your goal is to capture targeted leads, convert them into…

4.7 36 reviews

Everlytic

Waverley, Gauteng, South Africa

Everlytic is a marketing messaging and automation platform that helps your business communicate better, smarter, and faster over…

4.7 51 reviews

FireDrum

Scottsdale, Arizona, United States

Since 1999, firedrum has provided powerful email marketing solutions for businesses & organizations of any size, from…

4.7 17 reviews Subscription

Gravitec.net

Wilanów, Masovian Voivodeship, Poland

Encourage subscriptions and repeat visits with fully-automated and targeted push notifications. For 5 years we have regularly…

4.7 32 reviews
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Showing 24 of 144 — 120 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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