Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

40 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Pushnami

Austin, Texas, United States

Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…

5.0 14 reviews Subscription

Ringba

Dover, Delaware, United States

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…

5.0 81 reviews

Flockrush

Toronto, Ontario, Canada

Flockrush is the research and governance organization behind the flockrush grid-the world's first autonomous business operating…

4.9 11 reviews

rasa.io

New Orleans

Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…

4.9 80 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

Voyado

Stockholm, Stockholm, Sweden

Voyado is the agentic cx suite for retail. We help retailers of all sizes to create exceptional experiences-from first click to…

4.8 15 reviews Usage-based

CaliberMind

Houston, Texas, United States

Calibermind is the GTM intelligence and multi-touch attribution platform for enterprise marketers seeking to make data-driven…

4.7 46 reviews

Echobox

London, England, United Kingdom

We help publishers around the world save time and increase performance with newsletter and social media automation

4.7 69 reviews

ORM Technologies

Dallas, Texas, United States

Most revenue teams are still guessing. Forecasts rely on rep judgment. Pipeline coverage creates false confidence. Spreadsheets…

4.7 24 reviews

Persona by Delve AI

San Francisco, California, United States

Delve AI helps brands and agencies with deeper understanding of digital users/buyers and their journeys, with humanized views of…

4.7 14 reviews

Tribe Dynamics

San Francisco, California, United States

Tribe dynamics is now creatoriq! Creatoriq is the most trusted influencer marketing platform for organizations looking to advance…

4.7 152 reviews

CheckPoint

Vancouver, Canada

Founded in 2017 in Vancouver, Canada, fobi is a leading AI and data intelligence company that provides businesses with real-time…

4.6 14 reviews

ConvertCart

Bengaluru, India

Convertcart helps online businesses deliver outstanding experiences to customers throughout their journey-build lasting relations…

4.6 23 reviews

Mr. E by EasyLeadz

New Delhi, India

Scaling businesses with quality leads!! Find potential customers instantly. Whether you are a recruiter, marketeer, a startup or…

4.6 558 reviews

Sprig

San Francisco, California, United States

Sprig is an enterprise survey platform powered by AI agents. Design, field, and analyze studies faster with agents embedded…

4.6 12 reviews

ActiveDEMAND

Calgary, Alberta, Canada

From a marketing automation platform to an evolving customer acquisition and engagement platform for senior living. This…

4.5 64 reviews

CleverTap

San Francisco, California, United States

Clevertap is the leading all-in-one customer engagement platform that helps brands unlock limitless customer lifetime value…

4.5 320 reviews

Curata

Boston, Massachusetts, United States

Founded in 2007 and headquartered in Boston, Massachusetts, curata, inc. Is the leading provider of software empowering marketers…

4.5 40 reviews

Cyance

London, England, United Kingdom

Cyance, an expandi brand, is the leading provider of global, B2B intent data, delivering the most extensive reach for European…

4.5 20 reviews

Dstillery

New York, New York, United States

Dstillery is the leading predictive AI audience targeting company, helping marketers reach exactly the right audience for every…

4.5 47 reviews

Mixpanel

San Francisco, California, United States

Mixpanel turns data clarity into innovation. Trusted by more than 29,000 companies, including workday, pinterest, lg, and rakuten…

4.5 947 reviews

Nudge Software

New York, New York, United States

Nudge, analytics, attribution & intelligence for content. Marketers get a holistic view of all their clicks, content, and…

4.5 10 reviews

Optimo Analytics

Las Vegas, Nevada, United States

Our platform aims to automate analysis, data integration, and Slack reports for brands and agencies.

4.5 10 reviews

Senuto

Warszawa, Mazovia, Poland

Senuto is a SaaS-based SEO analytics platform and know-how consultancy that delivers data to help you easily improve your search…

4.5 12 reviews
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Showing 24 of 40 — 16 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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