Adalyz is a self-served cross-channel ad analytics platform which provides actionable insights of ad campaigns across segments in…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
67 businesses
The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…
Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…
Automatically turn your readers into customers with concured personalization.
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Artificial intelligence marketing. Build your successful content marketing strategy in minutes instead of weeks! Ghostwriterai…
Kooyal makes the world of business more efficient by providing a powerful suite of digital products. We are on a mission to make…
At makerobos, we form deep-rooted business relationships, counselling our clients through their AI journey from strategy &…
A netdeal é uma plataforma SaaS que simplifica e potencializa estratégias de marketing e vendas digitais, transformando tráfego…
We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…
Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…
Power every creative decision with artificial intelligence. Predict winning creative before you spend a dollar on marketing..…
Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…
Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…
Roojoom is a SaaS technology company helping businesses of all sizes improve productivity and customer experience with AI-powered…
Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…
Vendelux AI turns in-person connections into predictable pipeline. We are reimagining what irl marketing can be in the age of AI…
Flockrush is the research and governance organization behind the flockrush grid-the world's first autonomous business operating…
Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…
Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…
Everthere's competitive intelligence platform delivers live, personalized, and human-expert-level marketing insights, providing…
Cultural intelligence for the community age Our unique technology help brands generate insights to unlock community capital - a…
Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…
Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…
Showing 24 of 67 — 43 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.