Let’s be real. Email marketing is not the most exciting member of the marketing family. And that’s okay. As a business owner, you…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
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Onesignal is the leading customer engagement platform for push, email, sms/rcs, and in-app messaging. We're trusted by 1 in 4 app…
Turn brand moments into business outcomes. Every email, every handshake, every follow-up shapes how people see your brand…
Opteo is a marketing efficiency platform that helps performance teams reduce waste and maximise performance across all paid media…
Optimove, the creator of positionless marketing, frees marketing teams from the limitations of fixed roles, giving every marketer…
Pickcel is a digital signage platform that empowers businesses with the tools to improve advertisement, branding, customer…
Pinpointe’s cloud-based email marketing system empowers business (“B2B”) marketers to target and personalize their communications…
Piwik pro develops a privacy-first platform, providing an advanced suite of modules centered around analytics. The company also…
Pixelme is a smart attribution platform for savvy marketers. We're trusted by 12,000+ growing companies around the world. Our…
A social media management tool built for fast-moving marketing teams. It’s the spot where you can create, plan, review, approve…
Playbookux is a comprehensive user research platform that empowers teams to recruit, conduct, analyze, and store qualitative and…
A few years back, eric (co-founder and CEO) got a frustrated call from his dad. His dad’s tire shop had plenty of happy…
Create conversion-focused campaigns to grow your revenue and email list on your WordPress site with popups, slide-ins, banners…
We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…
Quickly schedule, queue and automate publishing your social posts to multiple networks at the same time. Your top social media…
Postpickr è la prima piattaforma di social media management interamente progettata e sviluppata in italia. Fondata nel 2013 ed…
A publishing and media relations platform built for always-on communications teams. Presspage accelerates your communications…
Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…
Prnews.io is the world’s first sponsored content marketplace, with fixed prices for publications. Founded in eastern Europe, the…
Radarr is an award-winning social & digital data analytics and consumer engagement platform that specializes in social listening…
I'm a digital marketer with seven years of experience in SEO and smm. Today, I'm a HubSpot certified full-time digital marketer.
Referrizer provides an all-in-one communication platform that helps business owners get new customers, increase repeat purchases…
Reportdash enables you to create cross channel marketing reports effortlessly. Key features: - workbooks - to play with your data…
Resulticks is a fully integrated, real-time audience engagement solution designed to help brands worldwide reach, acquire, and…
Showing 1,488 of 2,087 — 599 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.