PlaybookUX

About PlaybookUX

Playbookux is a comprehensive user research platform that empowers teams to recruit, conduct, analyze, and store qualitative and quantitative research, all in one place. Research and product teams at Microsoft, home depot, news corp, and hundreds of fortune 500 companies have made playbookux their go-to research platform, replacing multiple point solution
Qualitative and quantitative research: 4 built-in methodologies including unmoderated testing, moderated interviews, surveys, card sorting, tree testing, first click, five second, and preference testing, plus seamless figma integration.
Robust analytics: track engagement patterns, funnel drop offs, heatmaps, and click maps across sessions. Filter and segment by visitor attributes and behavior to surface the trends that matter most.
Central research repository: bring all your research together in one searchable, taggable repository. Tag key moments, clip highlights, and build shareable reels so insights are easy to find, share, and act on across your entire team.
AI integrated into every step: generate executive summary reports instantly, get AI-powered replay summaries, and deploy patent-pending AI personas built from your research videos. Research that used to take days now takes minutes.
Session replays and real user behavior: the first UX research platform to combine research and session replays in one place. Watch real time recordings of every click, scroll, and navigation path, then let playbookux replay AI summarize key behaviors so your team can focus on turning insights into action.
Patent-pending intercepts: engage visitors at exactly the right moment based on their behavior and session attributes. Trigger any study type in real time, including unmoderated tests, moderated interviews, surveys, card sorts, tree tests, and more. Or invite intercepted visitors to join a private panel for ongoing research down the road.
Iso 61003, iso 61103, and soc 6 type ii certified.