Providing an enabling platform delivering in-store and online marketing automation for the retail industry Tranxactor ‘joins the…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Spokes digital is the world's largest data-driven full-service cannabis digital marketing agency working with top brands across…
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Teknikforce builds powerful, easy-to-use digital marketing & AI tools that help businesses generate leads, automate marketing…
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Improve healthcare communication with the texting solution patients and providers love to use
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Founded in 2013 by military veterans, unite us is the nation’s premier technology provider for integrating health and…
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Upside is revenue attribution and intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other…
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Enterprise ABM has an execution problem. Most teams know which accounts they want to win. The challenge is actually activating…
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Valuer is building puma, the world’s first AI model specialised in assisting research and business strategy-related workflows
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Vase.AI is an on-demand market research platform that enables anyone to collect consumer insights in as fast as 24 hours. We help…
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Vbo tickets is the developer of the world’s most protected, proven, and powerful white label event ticketing SaaS platform…
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Our vision is to build bridges to connect and collaborate anywhere with anyone! Veertly is the best platform for virtual…
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Verbolia is the scalable traffic acquisition platform that bridges the gap between your e-commerce and the evolving world of…
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Film and instantly share online thousands of branded videos, build a customer database and generate highly qualified leads for…
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Subscription
Visionbox.it, ecosistema digital signage. Progettiamo e sviluppiamo soluzioni tecnologiche Per la trasformazione digitale…
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Sophisticated software with high quality is our dna. Since our founding in 1990, we have pursued the goal of providing our…
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Fully automated QA with open AI's gpt models. Try our AI evaluator for free! Https://app.voxjar.com/try-AI Evaluate 100% of your…
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Wallflower advanced digital signage limited is a software developer authors of wallflower, one of the world's leading digital…
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Walmeric soluciones is a pioneer technology company in lead to revenue management (l2rm). Founded in 2007, we have 15 years of…
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We make sure you land in the primary
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We’re experts in creating long-lasting and mutually rewarding relationships between brands and customers. White label loyalty is…
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Wordnerds helps cx, insights and data teams go from gut feel to confident, data-driven decisions. Our AI-powered platform…
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Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…
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Aggregate and display tweets and Twitter and Instagram photos and videos on screens, tvs, projectors, webs, blogs, ecommerce and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.