Established in 1999, ycd is a global provider of advanced digital signage (“ds”) software solutions, serving the retail, telecom…
4.3
10 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Contactmonkey is an internal email software that integrates with outlook, gmail, Microsoft teams, HRIS, and sms, allowing…
4.3
50 reviews
Customerglu is a plug-and-play gamified customer engagement and retention platform. It enables brands to create interactive user…
4.3
4 reviews
Create personalized customer journeys that engage and convert with our versatile customer engagement platform. Scale, flex, and…
4.3
147 reviews
Rrd provides a complete portfolio of marketing, packaging, print and business services to the world’s most respected brands…
4.3
Dun & bradstreet, a leading global provider of business decisioning data and analytics, enables companies around the world to…
4.3
37 reviews
SAP engagement cloud (formerly SAP emarsys) helps organizations power unique engagement by connecting real-time customer insights…
4.3
359 reviews
Facelift is a multiple certified software solution with all components for professional social media marketing on enterprise…
4.3
23 reviews
Manage members, events, communities, and virtually everything needed to run your organization - all in one powerful, integrated…
4.3
22 reviews
Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…
4.3
25 reviews
Gelato aims to empower the transition from central mass production to local, on-demand production, a smarter, faster, and greener…
4.3
4 reviews
Heap is a digital insights platform that enables fast-moving digital teams to understand and improve digital experiences. We…
4.3
838 reviews
Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…
4.3
16 reviews
Hotjar, a contentsquare company, gives teams access to product experience insights, which shows them how users behave, and what…
4.3
270 reviews
Indicative is a product analytics platform headquartered in New York, ny with a satellite office in Los Angeles, CA, and a…
4.3
126 reviews
Not every brand gets social media right. Yours can. Keyhole helps top brands, agencies, and organizations measure what matters…
4.3
65 reviews
Kwanzoo provides a signal-based pipeline growth platform both directly to B2B and b2b2c brands and as a white label solution that…
4.3
4 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Freemium
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
Leadgenius helps B2B companies find and reach their next best customers. We combine AI, human research, and automation to deliver…
4.3
13 reviews
Scotwork ist der weltweite spezialist rund um das thema verhandeln. Neben firmeninternen und offenen seminaren, die wir in 120…
4.3
179 reviews
Subscription
When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even…
4.3
99 reviews
Local measure is now zendesk for contact center! Follow us at @zendesk for the latest on AI-powered voice, boosted agent…
4.3
10 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.