Webex is a leading provider of cloud-based collaboration solutions which includes video meetings, calling, messaging, events…
4.3
134 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Benchmark helps busy marketers move faster and make a bigger impact with email. Our next-generation platform combines simplicity…
4.2
69 reviews
Dotdigital is a marketing personalization platform that helps you connect with your customers on the channels they know and love…
4.2
633 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…
4.2
56 reviews
Leadexplorer shows you which B2B leads are really interested in your business. Leadexplorer gives you deep insights about the…
4.2
11 reviews
Ethnio is the first user research CRM, and the only research ops platform designed by researchers. We make it easy for research…
4.2
20 reviews
Per user
For over 25 years, thousands of the world’s leading brands have relied on validity solutions to achieve end-to-end marketing…
4.2
181 reviews
Integrated with all popular ecommerce platforms, recostream provides personalized product recommendations for online retailers…
4.2
871 reviews
Highlight is the definitive product intelligence platform delivering fast, meaningful insights throughout the innovation…
4.2
12 reviews
The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to…
4.2
70 reviews
Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the…
4.2
87 reviews
Freemium
We believe happy customers make the best marketers. That’s why we built okendo - the customer marketing platform that creates…
4.2
10 reviews
Subscription
Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…
4.2
70 reviews
Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…
4.2
10 reviews
Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…
4.2
66 reviews
Scala solutions allow you to create audience engagement experiences by connecting networks of digital signs, kiosks, mobile…
4.2
28 reviews
About us: At sendsteps, we revolutionize the creation and delivery of educational content through cutting-edge AI technology. Our…
4.2
3 reviews
Grow your business with a comprehensive suite of optimization, personalization, visual merchandising and SEO tools built for…
4.2
9 reviews
Sugarai: the CRM that actually helps sellers sell. • B2B sellers know exactly where to focus, who to engage, and what to do next…
4.2
180 reviews
You know the drill: hours spent manually pulling data from Google ads, Facebook, analytics, LinkedIn, and countless other…
4.2
23 reviews
Esri is the global market leader in geographic information system (gis) software, location intelligence, and mapping. Since 1969…
4.2
3 reviews
Running an a/b testing program is tricky. Whether your goal is to boost website conversion, reduce cart abandonment rate…
4.2
48 reviews
Act-on software provides the innovative marketing automation platform for marketers who think big and act boldly. As the last…
4.1
971 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.