Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

3,054 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Generate the content for great newsletters in five minutes with automated content gathering and curation (under your…

4.0 1 reviews

Newswire Jet

Naples, Florida, United States

Newswirejet is a leading press release distribution company help small businesses and corporate organization relate with the…

4.0 6 reviews

NewZapp

Exeter, England, United Kingdom

Founded 1998: newzapp's managing director decided to bring his web solutions ideas to life whilst a student at the university of…

4.0 2 reviews

Nexgate

Austin, Texas, United States

Socialware was acquired by proofpoint. View the press release: https://www.proofpoint.com/us/proofpoint-acquires-socialware. To…

4.0 1 reviews

NextPage

Kansas City, Missouri, United States

Engaging with your clients, customers, and prospects takes a multipronged strategic approach. Nextpage is a total marketing…

4.0

Null Bounce

California, United States

4.0 1 reviews

One2Lead

Minsk

One-stop automation tool. Just install the extension to your browser and begin your prospecting campaign!

4.0 1 reviews

Online Rewards

Richardson, Texas, United States

Online rewards is a technology and marketing services agency that builds private label incentive and loyalty programs for…

4.0 1 reviews

OSI Affiliate Software

Orlando, Florida, United States

Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…

4.0 1 reviews

Oviond

Newark, Delaware, United States

Effortless client reporting for marketing agencies - connect to 50+ data sources, automate reports, and leverage oviond AI to…

4.0 8 reviews Freemium

Oxwall is a computer software company.

4.0 2 reviews

PerfectPost

Atlanta, Georgia, United States

Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…

4.0 2 reviews

PerfectPost

Atlanta, Georgia, United States

Perfectpost - social commerce: optimized. Perfectpost is a social media optimization platform for e-commerce marketers to…

4.0 2 reviews

Perx Platform

Singapore, Singapore

Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…

4.0 3 reviews

PitchPrint

Newark, Delaware, United States

The quicker your customers design, the faster they checkout. The more sales you make with our simple and intuitive web to print…

4.0 1 reviews

Plumb5

Bengaluru, Karnataka, India

Plumb5 is your real-time customer engagement platform, designed to eliminate data leaks and silos across the marketing and sales…

4.0 39 reviews

Popcorn Metrics

London, England, United Kingdom

Analytics for marketers who don't code. Popcorn metrics puts marketers back in control, by enabling them to capture the data they…

4.0 4 reviews

Po.st

Suresnes, Île-De-France, France

Axa global direct brings together all of the axa group’s direct insurance subsidiaries. Launched in 1992 as direct assurance, it…

4.0 12 reviews

Preferred Patron

Norhtfield, New Jersey

Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…

4.0 4 reviews Per user

All-in-one business marketing platform, only kind in marketplace to deliver value to your business with • premium toll free…

4.0 1 reviews

Prime MLM Software

Calicut, Kerala, India

Prime mlm software routinely develops complex applications that benefit the large multi-level marketing sector. Globally, this…

4.0 1 reviews

PrinterOn

Willowbrook, Illinois, United States

Printeron is true cloud printing™ for desktop and mobile -in any cloud. Now owned and managed by eprintit.com since acquisition…

4.0 2 reviews

PrintNow

Boston, Massachusetts, United States

Today, printnow offers the most flexible online editing technology for customizing print products via the internet. It automates…

4.0 1 reviews
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Showing 2,976 of 3,054 — 78 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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