Ontrack, a kldiscovery business, is the global leader in data recovery. Offering data management, disaster recovery, email…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
3,408 businesses
Openweb’s mission is to improve online conversation. As a product company, openweb partners with publishers and brands to build…
At orlo, we're all about one thing: creating stronger and more resilient communities. But how do we do this? By building trust…
Outfunnel makes it incredibly easy to unify your sales and marketing data. This way, you can use any combination of sales and…
Since 2016, we have helped over 5,000 companies with their outbound efforts. Overloop AI engine runs all your outbound campaigns…
Paiger is built for recruitment teams who want to build pipeline, make more placements, and cut the admin. Paiger brings together…
Pathmatics empowers brands with the digital marketing intelligence they need to seize new opportunities on digital and drive the…
Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…
Your no. 1 referral marketing tool! Pay with a tweet is a software solution that enables you to offer digital content (discount…
Everything about paint spraying and related stuff!
Headquartered in walnut, CA, with offices in chennai, India, pipecandy is a vertical data-as-a-service company tracking more than…
What’s in the name? Pi, the mathematical constant which has intrigued humans since the day it was discovered. The value keeps on…
Build an online storefront in minutes & start earning Plan, create and schedule your social content
Meet poplar, an API-enabled programmatic platform that empowers brands to create fully dynamic, personalized direct mail…
We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…
Power store locator offers the most powerful, customizable store locator software available anywhere on the web.
Anaplan is a leading AI-driven scenario planning and analysis platform designed to optimize decision-making in today’s complex…
Prezly is your dedicated CRM for PR. Manage your contacts, pitch journalists, and publish stories that get real coverage.
Swag pro (formerly printfection) is a swag management platform that simplifies the buying, managing, and distribution of swag and…
Market validations made easy. An award-winning cloud-based platform built to help innovative businesses build new products…
Prunderground.com is a press release distribution service which helps companies publish their announcements through Google news…
We provide industry-leading email verification and list cleaning solutions, trusted by over 191,000 businesses worldwide…
We combine our data expertise with a decade of marketing experience to help scaling B2B companies accelerate their GTM campaigns…
Rankabove's end-to-end search engine optimization (SEO) platform enables online businesses to increase visibility - and profits -…
Showing 2,424 of 3,408 — 984 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.