Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

90 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Betaout

Palo Alto, California, United States

Betaout is a marketing automation solution that enables online businesses to increase conversions and personalize user…

5.0 3 reviews

Freedom

Overland Park, Kansas, United States

Since 2000, bydesign has helped direct selling and multi-level marketing companies modernize their technology, simplify complex…

5.0 4 reviews

Kevy

Atlanta, Georgia, United States

Kevy is an email marketing automation platform designed to help customers increase revenue through personalizing the online…

5.0 1 reviews

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

PebblePost

New York, New York, United States

Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…

5.0 4 reviews

Perxi

Coral Springs, Florida, United States

Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…

5.0

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

CustomerLabs CDP

Willington New Castle, Delaware, United States

Customerlabs helps performance marketers transform the way they run ecommerce and lead generation campaigns through signal…

4.9 8 reviews

GrowthHero

Minneapolis, Minnesota, United States

Powerful 3-in-1 partner marketing software. Build successful partner marketing programs, where affiliates, influencers & your…

4.9 15 reviews

Postscript

Scottsdale, Arizona, United States

The only sms revenue platform for ecommerce stores. Helping Shopify brands make sms their #1 revenue channel.

4.9 142 reviews Freemium

Brandleap

Austin, Texas, United States

Brandleap is a software as a service ‘SaaS’ that combines the power of a retail shopping cart and store finder application to…

4.8 2 reviews

Ometria

New York, New York, United States

Ometria is the first and only customer data experience platform (cdxp) built for retail brands. We're proud to help brands create…

4.8 21 reviews

PromoPrep

Denver, Colorado, United States

Smarter marketing, campaign & promotion planning software built for teams Promoprep is the centralized marketing calendar…

4.8 6 reviews

Rejoiner

Newport, Rhode Island, United States

Most businesses don’t have the time or resources to optimize their email marketing. That means you leave money on the table-by…

4.8 26 reviews

Cooladata

Portland, Oregon, United States

Cooladata is a cloud-based, end-to-end, fully-managed data warehouse optimized for behavioral analysis, designed for companies…

4.7 3 reviews

emBlue

Carrollton, Texas, United States

Our mission is to help companies communicate in a more relevant and personal way with their customers. With emblue® you will be…

4.7 9 reviews

GRIN

Sacramento, California, United States

Build and scale a world-class creator program with grin. Thousands of industry pioneers-like skims, rhode, and gopro-use our…

4.7 311 reviews

RightMessage

Norfolk, Virginia, United States

Most websites say the same exact thing to everyone. It doesn't matter if you're a loyal customer or you just showed up from…

4.7 3 reviews

Sendlane

San Diego, California, United States

Truly unified email, sms, reviews, and forms. Transparent pricing, effortless migration, round-the-clock support, and an…

4.7 54 reviews

CorporateGift.com

Tenafly, New Jersey, United States

The leading platform to manage ongoing gifting programs. Shop, store, and set up everything once, then drive employee engagement…

4.6 22 reviews

Klaviyo

Boston, Massachusetts, United States

Klaviyo (nyse: kvyo) is the autonomous B2C CRM. Powered by its built-in data platform and AI, klaviyo combines marketing…

4.6 909 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Ryzeo

Palm Beach Gardens, Florida, United States

Full service behavioral marketing solution provider, helping ecommerce companies turn more of their hard earned traffic to…

4.6 16 reviews
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Showing 24 of 90 — 66 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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