Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Textiful

Iowa City, Iowa, United States

A text to subscribe service to grow your email list by sms. Integrates with mailchimp, convertkit, HubSpot, constant contact…

Unrated

Text My Main Number

New York, New York, United States

Our story It all started in 2016. Business phone lines were first able to send and receive text messages, we decided to become…

Unrated Per user

Text Ripple

Shrewsbury, Massachusetts, United States

Text ripple is a text message marketing company offering an innovative web based platform that is simple, effective and…

Unrated

Textual

Boise, Idaho, United States

Textual is the original pioneer of text-to-buy commerce platform for all brands from enterprise to mid-market ecommerce. Our…

Unrated

The Harris Poll

New York, New York, United States

The harris poll is one of the longest running surveys in the u.s. Tracking public opinion, motivations and social sentiment since…

Unrated

The Juice

Indianapolis, Indiana, United States

Audienceplus (fka the juice) is a content experience platform that allows B2B SaaS marketers to automatically distribute content…

Unrated

thePlatform

Centennial, Colorado, United States

Comcast technology solutions, a division of one of the world’s leading media and technology companies, brings comcast…

Unrated

The Profit Builder

California, United States

Profitbuilder - the #1 drag and drop landing page builder for WordPress

Unrated

The Review Solution

Franklin, Tennessee, United States

The review solution evolved in 2013 out of the realization that the number one issue facing small business today is that of…

Unrated

The Sales Machine

Henderson, Nevada, United States

The sales machine is a growth enablement platform (gep) aiming to be the best SaaS solution for companies of all sizes looking to…

Unrated

Thinfilm

San Jose, California, United States

Interested in smart packaging, printed sensors, intelligent packaging and printed electronics? Get in touch with thin film…

Unrated

ThoughtMetric

Boston, Massachusetts, United States

Thoughtmetric is a marketing attribution platform for e-commerce. We help marketers track marketing performance and make data…

Unrated

ThruText

Oakland, California, United States

Getthru was created by veterans of bernie 2016, where we helped build the campaign’s historic voter contact operation. In the…

Unrated

ThumbStopper Brand Manager

Tampa, Florida, United States

Thumbstopper is a solution powered by proprietary technology for brands to amplify their content through their retailers' search…

Unrated

Ticket Fairy

Los Angeles, California, United States

Ticket fairy is a next-generation event ticketing, marketing, management, intelligence and revenue acceleration platform…

Unrated

Tidal Labs

Philadelphia, Pennsylvania, United States

The internet is fueled by passionate storytellers. Our technology inspires engagement through personable content from the world's…

Unrated

Tikkl

Milpitas, California, United States

The one place for bitsians to connect by the bay!

Unrated

Tofu

San Mateo, California, United States

Tofu equips B2B marketing teams with tools to create personalized omni-channel content that is on-brand and can scale to all…

Unrated

TokBird Expo

Houston, Texas, United States

Inspire people, grow your organization through interactive webinars, virtual events and multimedia content experiences.

Unrated

Top Down INTOUCH

Gaithersburg, Maryland, United States

Managing customer communications shouldn't be complicated. Topdown helps organizations create, manage, and deliver personalized…

Unrated

Topo

San Francisco, California, United States

Topo is an outbound platform that replaces the patchwork of prospecting, enrichment, signal, and sequencing tools sales teams…

Unrated Quote-based

Tradewing

Gilbert, Arizona, United States

At tradewing, we specialize in empowering trade and professional associations with innovative tools designed to strengthen member…

Unrated
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Showing 2,256 of 2,328 — 72 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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