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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
After 39 years, slides still only talked. We built streamalive to make them listen. Streamalive is an AI-powered audience…
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Donordirect empowers purpose-driven organizations to enhance productivity and engage with donors more effectively. Our software…
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Subscribers creates the opportunity for online businesses to re-engage site visitors through web push notifications. Web push…
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42gears is a leading, gartner-recognized unified endpoint management solution provider. 42gears' uem solution, suremdm, helps…
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Sverve is a leading social media influencer marketing platform used by over 1000 brands, PR firms and agencies. Sverve’s network…
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Ipromo’s promotional products and corporate gifts help more than 55,000 companies and organizations around the globe, including…
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We build companies that simplify, personalize and protect. Since 2013, our companies have shipped apps on more than 200 million…
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Syft finds companies actively struggling with the exact problem your product solves, then tells your sellers or AI agents exactly…
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Synapsify is an award-winning technology company that builds applications that semantically reads and learns from written content…
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Synqy's enhanced product listings are a new type of advertising designed to replace or complement your existing retail media…
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System1 (nyse: sst) operates several flagship brands across multiple consumer verticals, including shopping, travel and search…
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Systemads helps businesses grow through high-performing Facebook ads campaigns. Our team of digital marketing experts has decades…
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Talkiq helps businesses understand and take action on the most important insights from every voice conversation with their…
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Tamber is a hosted recommendation platform that lets developers personalize their apps with head-scratchingly tasteful, real time…
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Tapcliq delivers intelligent engagement automation solutions for businesses enabling them to learn customer intent and drive…
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Tap to speak is a web-based tool, that allows the event moderator or a speaker to communicate with the attendees of an event in…
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Teamzy is the ultimate workspace for building your business. We specialize in helping network marketers and small business…
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We’ve recently enhanced our tea software and pay per click processes to outperform any Google adwords expert and make your pay…
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Teenyfy.com is best tool to create short link, create tiny url and url shortener online. Easily shorten long URLs, create tiny…
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Tekpon is the buyer-side platform for SaaS procurement. We help businesses discover the right software, negotiate better deals…
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Simple call tracking. Instantly. The best call tracking for the lowest Price in the industry, since 2007 . With numbers starting…
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Telerivet instantly connects organizations with their customers, operations, and communities, anywhere in the world. Trusted by…
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Sign up now for a free demo at www.tensorsocial.com
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.