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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
We’re a stellar team that wants to make retention marketing simpler and more profitable for leading ecommerce retailers.
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We are your clv experts. Retina is the customer intelligence partner that empowers businesses to maximize customer-level…
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Review, compare and evaluate small business software. Use reviano's collection of product reviews, side by side comparisons, to…
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Reviewcaddy helps sellers to collect product reviews and ratings from their customers. Supports integrating rating review with…
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Reviewignite provides powerful online reputation management software that helps businesses harness the power of online reviews…
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Use reviewinviter + swell to increase reviews on Google. Learn how to increase Google reviews for your business.
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Expert reputation, dba empathiq, is a software company that provides online reputation management solutions for health providers…
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At review leap we understand at the most fundamental level, marketing has changed through digital and social marketing channels…
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Review maiden is an innovative review management platform that enables local businesses to gather reviews automatically from…
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Reviewthread helps local businesses get more reviews and fully optimize their Google business profile so they show up, stand out…
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Rewardster provides a convenient and engaging way for your customers to connect and interact with your business, keeping your…
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Rightspend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. Rightspend…
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Ripleyhq is a modern collaboration tool that integrates with Google drive to create order from chaos. With ripleyhq, the right…
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Rival is building a platform for the most coveted live events on the planet. We are a technology company powered by an…
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River cities software inc is a computer software company based out of cheyenne, Wyoming, United States.
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Riviter gives brands predictive insight from social images. Our computer vision a.I. Recognizes people, products, and places to…
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Roborewards offers loyalty program solutions custom tailored to each business. Roborewards has multiple reward program solutions…
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Rocket one was built on a simple observation: the programmatic landscape had become over-layered with account teams, account…
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Rocketprint software is designed to integrate seamlessly into your existing website. Get a complete e-commerce storefront that…
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At rocketscreens, we provide you with a single interactive dashboard that's easy-to-use and mobile-ready for all your display…
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Timesaver software offers services and event diagramming tools for event and meeting professionals in the hospitality industry…
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Roundclicks is a conversion-optimized landing page builder and sales funnel automation tool. Users can create high-performing…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.