Performedia is a hybrid and virtual events platform that offers a complete, turnkey solution for extending your in-person…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms-so…
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Picodash helps you to find and analyze Instagram audience and influencers to grow your social media presence. We offer tools to…
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Pilot’s lead generation and sales development solutions help companies of all sizes accelerate their growth. Pilot combines…
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We help organizers worldwide to create, launch and grow remarkable events/communities
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Get digital done right! Whether you are pushing a product or service, there are a wide range of profitable and worthwhile…
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Placelinks builds media dashboard platforms for aggregating ad results. We have seven years experience building and operating…
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Planetreg, inc is a company based out of Las Vegas, NV, United States.
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Partnering with education managers, meeting planners and associations since 2003 in providing the following conference management…
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Our platform offers you a suite of products that you can use for your marketing in order to grow your company, find leads, send…
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Plixi is a service for sharing pictures around people, places and events and creating collective memories. Plixi allows users to…
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Pluck lets you find prospects that are tweeting about topics relevant to you, enabling you to do better cold emailing and lead…
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Optimus123 adalah platform digital inovatif yang dirancang untuk membantu bisnis meningkatkan loyalitas pelanggan melalui…
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Pluspoint is customer reviews software that helps you to automate review generation, manage reputation and get more clients. It…
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Pmmi media group is a market-leading B2B media company that produces information for packaging, processing and automation…
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Track your podcast rankings, reviews, and keywords across apple podcasts, spotify, and ivoox in 175 countries. Updated hourly…
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Pogoseat powers agentic commerce for live entertainment - enabling fans to discover, purchase, and upgrade tickets through…
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If you're not 100 percent satisfied with PopUp Domination within 60 days, we will happily refund 100% of your money, no questions…
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Cardigent intelligently deliver postcards for only 19 cents. Includes design, printing, and delivery to the mailbox with no…
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Posthelpers lets you control how your entire sales and distribution network, your customers and your employees talk about your…
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Post intelligence (pi) is the world’s first AI-based social media assistant. Pi helps users make great posts and gain followers…
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Looking for a mass text message service for sending automated texts? Check out powertextor today for business text marketing…
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Predicthq is the real-world context platform powering enterprise AI decisions. It explains real-world demand variability and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.