Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,328 businesses
At motio, we help customers succeed in delivering and managing Their business intelligence analytics faster. Our commitment to…
Since 2014, msoft has created high-load, complex, and distributed systems for enterprise clients. We engage industry leaders in…
The myadvice success center is your AI-driven engine that combines smart marketing, intelligent automation, and operational tools…
Myludus is a company that has developed a revolutionary tournament scheduling software. Our auto scheduler sets us apart from the…
Mymediaroom makes it easy to create, manage, and distribute press releases, events, and more from a central media room website.
Myweb2print is shipped with a ‘ready to go’ retail web to print store, that has a catalogue of thousands of professional…
Our review management tool enables you to review & monitor your online reviews, assuring only your 5 star reviews go live and…
My walrus app is the first teaching platform of its kind, offering an all-in-one solution for creating interactive virtual…
Nativeai is an audience analytics and content intelligence tool for digital publishers which uses machine learning and deep…
Nativemsg is redefining business communication through intelligent conversational messaging. We turn everyday messages into…
In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…
Real digital media is the provider of neocast®, an enterprise class digital signage platform for managing the efficient…
Neocurrency is an independent, us-based provider that sources and supplies digital rewards, prizes, and gift cards to clients…
A unique and honest review platform where you can list anything/anyone and get to know them better. Our uncompromising rating and…
Newsmeter is an online global news tracker service with an award-winning indexing technology. Our platform traces all the global…
Newzpoint is a centralised digital marketing and corporate communication platform.
Nextroll is a leading marketing technology company that empowers businesses to drive sustainable growth while building trusted…
Nexxa provides companies with cutting-edge, data-driven marketing solutions to drive customer acquisition, retention, and growth…
Nonebounce is an email validation & verification software designed to help organizations clean their email lists, reduce their…
Northern light is the intelligence engine behind some of the world’s most forward-thinking companies. Our AI-powered platform…
Northpage is a leading digital marketing intelligence (dmi) company that empowers marketing executives and their teams to grow…
Company: nowdocs Products: nowprint -print industry web to print solution -business process management solutions -document…
Manage your local business listings on 70+ directories, automate your reviews, manage your social media posts, optimize your…
Showing 1,968 of 2,328 — 360 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.