Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

EquiiText

Henderson, Nevada, United States

Equiitext is business texting made smarter with artificial intelligence. Located in Las Vegas, equiitext enables your business to…

Unrated

Erin Software

Pottstown, Pennsylvania, United States

Vidvita is the broadcast monitoring choice for app developers, market research companies and acr platforms who need access to…

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ES Engage

Boston, Massachusetts, United States

Exchange solutions is a cloud-based loyalty platform management company that delivers personalized loyalty solutions to B2C and…

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Evenium Net

Sunnyvale, California, United States

Rediscover the joy of planning professional events with evenium's all-in-one, integrated event management solution. Evenium…

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Event Booking Engines

Temecula, California, United States

Event booking engines provides a cloud based event booking software platform for venues, hotels, restaurants, caterers and…

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EventBoost

Laguna Beach, California, United States

Eventboost makes it wonderfully easy to promote your event. Just submit your event once, and publish your event to 100+ event…

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Eventbuilder

Vancouver, Washington, United States

We help organizations simplify and scale their webinars and event programs with expert services and powerful software. Our…

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Event Essentials

Cheyenne, Wyoming, United States

Event-essentials.net festivals and events all have issues that hamper their efficiencies and lowered their bottom line…

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Eventgroove

Bozeman, Montana, United States

Eventgroove, the one-stop integrated SaaS platform for events and fundraisers is pioneering a radical customer-centric approach…

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Event Intelligence

Illinois, United States

Cloud-based event booking, planning, management software for event professionals. Customize and integrate into any existing…

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Event Manager Systems

Wisconsin, United States

Icm provides smart and user friendly online event registration software for your meetings. We have solutions for organizations of…

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EventMapStudio

Cincinnati, Ohio, United States

Eventmapstudio is a cloud-based software that lets you quickly and easily create, manage, and share your event layout. Built-in…

Unrated Subscription

EventOrg

Highland Heights, Ohio, United States

The eventorg app makes the process easy and flexible for all event organizers. We deliver the agenda and all relevant information…

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EventRay

Miami, Florida, United States

Web and mobile platforms for event registration, planning, and management for conventions, trade shows, cruises, and…

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Events.com

La Jolla, California, United States

We're changing the world of events. Events.com helps event organizers save time and make more money and provides event-goers…

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EventSolutions360

Warrensville Heights, Ohio, United States

Tradeshow multimedia, inc. (tmi), is the leader in comprehensive technology tools for your event. We've provided state-of-the-art…

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Event-TRAQ

Kansas City, Missouri, United States

Traq-it is a developer and supplier of the highest level of innovative solutions and support to trade show and event managers…

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Eventuosity

Narberth, Pennsylvania, United States

Eventuosity is the first cloud-based marketing technology platform for enterprise event project management. By integrating with…

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Evergreen

Wayzata, Minnesota, United States

Evergreen is a brand new kind of social media marketing company built for growing businesses. In under 3 minutes, evergreen can…

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Everytale

Claymont, Delaware, United States

Everytale is a virtual events platform that provides an easy-to-use tool to create, promote, broadcast, and scale events of any…

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evisio

Austin, Texas, United States

Evisio takes the guesswork out of SEO by giving you strategic insights into your website’s SEO, telling you exactly what steps to…

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Evvnt

Miami, Florida, United States

Evvnt is building the data layer for real-world experiences. Operating across 139+ countries, evvnt transforms fragmented…

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Experian Email Validation

Costa Mesa, California, United States

At experian data quality, we believe better data powers brighter decisions. That’s why we help businesses turn messy, unreliable…

Unrated

ExpoCharger

Swanzey, New Hampshire, United States

Event and conference management software.

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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