Tools for bringing people and data together
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Dead drop is a business-to-business (B2B) cloud based system that allows companies to securely communicate, share files, and…
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Deepintent is the leading healthcare demand-side platform (dsp), purpose-built to help marketers plan, activate, and optimize…
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Our software allows businesses to send and receive text messages using their existing landline phone number. We have super useful…
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Parrot analytics is the global authority on media & entertainment intelligence. Trusted by the world's leading studios…
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Demandvue is a demand generation analytics tool that helps SaaS companies plan, visualize, benchmark and optimize their demand…
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Graphic design and print brokerage. We specialize in custom printed forms like invoices, work orders, checks, gift certificates…
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Chat with AI to build a complete website - with CRM, booking forms, and more. Horizons handles code, design, and copy so you can…
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Digital view - enabling display systems Digital view designs and manufactures advanced video‑interface electronics that enable…
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Digsite’s collaborative insights platform and high-quality recruiting lets you seamlessly move between qualitative exploratory…
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Ditto enables business growth through print management, promotional marketing and technology solutions. Our goal is to provide…
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Cilutions is a sofware products and services provider for digital signage networks. We strive to provide low cost, easy to use…
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Docket is the agentic marketing platform for B2B revenue teams. Its AI marketing agent is always on - engaging website visitors…
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Dopublicity provides a comprehensive and easy to use digital signage software that works on any windows (2000, xp, vista, 7) pc…
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Know where ROI is found, know adsphere. Drmetrix is now a part of ispot.tv. Learn more: https://bit.ly/3mkklf4 • agencies - help…
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Drofika labs is a technology company that develops fog computing platforms that help our clients gain tactical insights in…
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Drop is revolutionizing social commerce by enabling brands and retailers to sell directly through Instagram direct messages. With…
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Dynamic ticket solutions, llc develops custom web-based solutions for ticket sales, reservation management, charters, groups…
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We live in an exciting world with many screens today. By delivering the right content to the right screens at the right moment…
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Earthchannel communications, inc., is an employee-owned, debt-free company that specializes in open government solutions through…
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Eazipoints - the all-in one cloud based software platform designed for small and medium business. Our goal is connecting the…
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Pay for performance B2B lead generation services to help marketers and sales teams find serious prospects by converting more web…
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Ec infosystems (eci) formed in 1995 and based in New York, provides hosted billing/cis software and edi solutions to energy…
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Complementics is a provider of mobile data products to adtech, martech, real estate, financial, and research markets. Products…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.