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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,328 businesses
Netgalley helps publishers and authors promote digital review copies to book advocates and industry professionals in order to…
We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…
Call attribution shouldn’t be that hard… At nimbata, we have been obsessed with revolutionizing the way you track, analyze, and…
All-in-one social media management solution. Our advanced scheduling, publishing and listening tools combined with sophisticated…
Technology insight built on ROI analysis. Advising both vendors of technology and the organizations that use technology to…
Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…
A tool for storytellers, by storytellers. Simplify your pitching process with onepitch.
Oneshot.AI is the execution os for modern GTM teams. We combine AI agents and on-demand human experts to get real go-to-market…
Bringing together an SEO since 2001 and a fortune 500 systems engineer, we build customizable, large-scale link building, SEO…
Create branded short links, dynamic QR codes, bio pages, and trackable campaign assets. Measure clicks, scans, locations, and…
Optculture gives retailers buying and behavioral insight about their customers with the ability to engage them through loyalty…
A high performance outbound smtp service for reliable email delivery with cross-platform compatibility, cloud infrastructure, and…
The inception company delivers a suite of technology-enabled, fully managed creative solutions designed to enhance audience…
Power every creative decision with artificial intelligence. Predict winning creative before you spend a dollar on marketing..…
Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…
Perenso is a leading B2B sales execution platform that helps businesses sell better - anything, anytime, anywhere. Perenso’s…
Exults’ focus is on delivering both leads and sales to strengthen your business’ core. In order for us to accomplish this goal…
Photofy is marketing made easy for your business! Available on desktop and mobile devices, photofy enables you to create and…
One inbox. Every mobile channel. AI and humans working together for high-volume support.
The easiest and fastest way for employees to share and engage with company content on LinkedIn, Twitter and Facebook - all…
Plusthis is the leader in add-ons and strategies for small business marketing automation systems like infusionsoft, drip, and…
Our powerful APIs for print & mail and address verification enable businesses to deliver personalized direct mail at scale…
Powerrouter helps companies increase conversions with intelligent lead routing. Built inside the Salesforce CRM - powerrouter's…
Showing 168 of 2,328 — 2,160 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.