Movology llc provides enterprise and SMB marketers real-time automated next generation web form abandonment solutions to increase…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Carapace, inc. Specializes in the provision of high-level strategic and tactical technology consulting and project management…
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Carnival offers a mobile marketing automation platform for brands and agencies to engage their mobile app audiences through…
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Castled.io is a customer engagement platform (cep) that brings the power of data in the warehouse to the marketer. Essentially…
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Cendyn arcaneo acquires ovations management solutions ovations complements cendyn arcaneo’s® portfolio of highly intuitive…
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Thomson data is a digital marketing solution provider that specializes in data driven marketing. We provide highly responsive…
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Ypo’s metro New York gold chapter is a rarified community of notably accomplished business leaders, entrepreneurs, and…
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Here at chati, we provide a flexible, highly scalable virtual event builder that is accessible, immersive, and will leave…
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The world's leading customizable mobile messaging platform & website cloud services. Add a chat room to a website, create a real…
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Chicory is the leading contextual advertising platform for cpg & grocery. We specialize in reaching consumers in active mindsets…
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Web uis are more complex than ever. Chromatic simplifies ui testing, maintenance, and collaboration. We build storybook and…
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Digit signage technologies corp. Is the sole manufacturer and distributor for the chytv digital signage and broadcast product…
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Cision is the global leader in consumer and media intelligence, engagement, and communication solutions. We equip PR and…
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Cistera has mastered the art of making complex tasks feel simple. The cistera suite delivers the management of all ip telephony…
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How new digital gets done Today everyone - from customers to employees - expects relevant, snack-able, delightful content that…
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Owning the world’s largest, real-time database of declared consumer intent, civicscience helps advertisers and media companies…
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Claritas: empowering data-driven marketing With nearly 50 years of understanding the American consumer, claritas offers a…
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Clarivoy is the auto industry's most trusted source of truth for optimizing the performance of marketing campaigns. We use…
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Claspo helps ecommerce businesses turn website traffic into high-intent subscribers and revenue. Merchants and marketing teams…
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Clearalist is a leader of the quality email list scrubbing, validation & verification service. Get 100 free validation credits…
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C-level connections provides professional B2B metrics-driven lead generation, appointment setting, and sales pipeline analysis…
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Paperflite is your content-everything platform & UX-focused business intelligence solution, designed to accelerate content…
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Incredible new click tracking technology allows you to monitor, compare and optimize all your links in one place. No software to…
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Decisions made from dashboards are no better than a random guess.
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.