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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Anyword is an AI, content generation platform, built for marketing and sales outcomes! Not just output. The world’s leading…
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Apage studio is an intuitive AI enabled drag-and-drop web page design platform for creating responsive webpages, landing pages…
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Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…
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Appcues helps customer-centric teams turn user behavior into activation, retention, and expansion without engineering…
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Get a complete overview of your website statistics using privacy friendly web analytics. Track visitor analytics, heatmap and…
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Appvirality is a 'plug and play growth hacking toolkit for mobile apps' that helps app developers in identifying and implementing…
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Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &…
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Arrow AI is an automated social media marketing tool designed for small businesses to manage, create, and boost content across…
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Arroweye solutions is the only provider of on-demand, just-in-time payment cards for banks, credit unions, neobanks, fintechs…
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A closed-loop payment system that does not require a network to operate was flawlessly piloted in 2015, increasing sales and…
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Artsai is disrupting the martech industry by helping brands harness the power of advanced AI/machine learning through all our…
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Action on AI search with athena. Backed by y combinator, fcvc (seed investor in coinbase, instacart, webflow, rippling), eli…
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Atomic intelligence provides a web-based service for the automated analysis of text content. We monitor large volumes of content…
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At American tradeshow services, we’re more than a provider-we’re the trusted partner behind some of the most successful events…
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Attendee events is a feature rich online event and booking platform that provides powerful online tools in a single platform to…
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Attendstar provides event ticketing services to venues and promoters.
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Attentive® knows personalized customer experiences require both powerful technology and the right people behind it. Our…
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Pardot® multi-touch attribution reporting inside Salesforce Marry your Pardot and Salesforce data for easy to use, customizable…
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Auctio boosts ROI through generating high-quality leads for sales and marketing teams in enterprise companies. The platform…
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Audiencelab.io - pioneering the digital frontier in today's digitized world, every click, like, and share tells a story. At…
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Audiencly transforms the way you address your audience. We give you the right tools to make presentations awesome and memorable…
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Get 10x better response rates, simplify engagement, and get better results.
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The auditcall platform builds on call tracking to provide an entire suite of integrated tools that makes marketing your business…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.