Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,328 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Kudo

Everett, Washington, United States

Kudo is the easiest and most effective way to improve your online ratings and reviews. Designed to do one thing very well, kudo…

2.3 2 reviews

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

eConsignment

Aliso Viejo, California, United States

From our base in south orange county California, convergence provides integrated ticketing and retail systems. We feature…

2.0 1 reviews

mobileStorm

Park City, Utah, United States

Since 1999 mobilestorm has been helping brands effectively reach consumers and influence their behavior on mobile devices. Our…

2.0 1 reviews

Unim

Fort Lauderdale, Florida, United States

Unim is a custom business management solution powered by the team at exults. Designed to be user-friendly, unim requires minimal…

2.0 1 reviews

Volleyy

California, United States

Volleyy is for creating elegant emails that your readers love to read.

2.0 1 reviews

Exact Data

Chicago, Illinois, United States

Since 1999, exact data has been a leader in the multi-channel direct marketing industry. We are the prominent source for both…

1.9 15 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

Snaptrends

Austin, Texas, United States

We deliver actionable geosocial insights. Snaptrends makes it possible to discover, analyze and share public social media…

1.5 1 reviews

Surecritic

Seattle, Washington, United States

With thousands of businesses using our platform, surecritic is a leading provider of consumer insight automation. Through our…

1.5 1 reviews

Plexum

Chicago, Illinois, United States

Easily grow, track and manage referrals and sales. Mlm software, network marketing and direct sales solutions. Test drive plexum…

1.2 3 reviews

BestReviewApp

Atlanta, Georgia, United States

Bestreviewapp is a leading app promotion website for iOS and Android apps, it provides real users good reviews and 5 star rating…

1.0 1 reviews

ViaMetric

Austin, Texas, United States

Viametric is a B2B demand generation firm that guarantees the number and quality of sales meetings it produces for clients. This…

1.0 1 reviews

Advice Local

Mckinney, Texas, United States

Advice local is dedicated to providing scalable, cost effective and customizable local presence management solutions to our…

0.5 2 reviews

Bublish

Mount Pleasant, South Carolina, United States

At bublish we empower entrepreneurial authors (we call them "authorpreneurs") with the technology, tools, programs and resources…

0.5 1 reviews

ReviewRev

Newport Beach, California, United States

We give agency owners the white-labeled digital products they need to grow their business and help their clients win online.

0.5 1 reviews

360 Ranker

Bethesda, Maryland, United States

White-label SEO report tools for marketing agencies. Check the position of any website on Google and Google mobile based on the…

Unrated

AAAecommerce

Southfield, Michigan, United States

Aaawebstore is an internet company based out of 26700 lahser rd, southfield, Michigan, United States.

Unrated

Abierto Digital Signage

York, Maine, United States

Founded in 2005, abierto is a leading digital engagement solutions provider focused on the convenience store and convenience…

Unrated

Accurate Append

Bellevue, Washington, United States

At accurate append - we live and breathe data. Our team has a combined 45+ years of data processing experience. Our mission is…

Unrated

Acquirly

Independence, Ohio, United States

33 mile radius is a lead generation and solutions company that delivers measurable ROI for its clients in home service…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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