Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

AeroData.in

Stanford, California, United States

Aerodata.in provides B2B lists and emails of businesses and decision makers like CEO, CFO, ctos, VP, directors, head of…

Unrated

Afdal Analytics

Atlanta, Georgia, United States

أفضل التحليلات هي منصة لتحليل البيانات التسويقية باللغة العربية؛ تهدف لتطوير مجال التسويق الالكتروني بالعالم العربي ومنح الفرصة…

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Afton Tickets

Portland, Oregon, United States

Afton tickets inc. Is your complete ticketing solution. Online ticketing, card and cash gate sales at the box office…

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Agency Growth Kit

Boston, Massachusetts, United States

Semrush, an Adobe company, is the leading digital brand visibility platform, empowering marketers to command their online…

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AgentIQ

Austin, Texas, United States

At agent iq, we help financial institutions grow by turning everyday digital interactions into lasting, trust-based…

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AHAthat

Cupertino, California, United States

Credust is the sparkle that you and the other party receives when you share someone else’s credibility. Ahathat is your tool for…

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aHeadsUp

Cottonwood Heights, Utah, United States

Aheadsup - app landing page

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AirKast

Pleasanton, California, United States

Airkast inc. Builds mobile applications for media companies, celebrities, and podcasters. Established in 2007 in Silicon Valley…

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AladdinB2B

Nashua, New Hampshire, United States

Global leader of supply chain technologies - international trade - B2B meetings - largest database of company profile in gcc &…

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albert

Herzliya Pituah, United States

Albert is the first-ever artificial intelligence platform that plugs into a digital advertiser’s existing paid search, social and…

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Alesco Data

Fort Myers, Florida, United States

The alesco team is comprised of seasoned data professionals, most of whom have over a decade of industry experience. Sound data…

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AllFactors

Santa Clara, United States

Join helena's workshop: 🤖learn how to build your 9+ AI social media team! 👉 link below

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Almo Pro AV

Philadelphia, Pennsylvania, United States

Almo pro av aims to build a collaborative pro av community. We encourage you to ask questions and participate in the…

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Alumni Rx

Skokie, Illinois, United States

Enrollment rx helps organizations turn Salesforce into a system that actually performs. We configure technology around your…

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Amazeful

California, United States

Amazeful business reputation management software platform. Amazeful automates customer reviews, surveys, feedback, follow-ups…

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AMi

Wimberley, Texas, United States

Attendee management is a small, majority woman-owned event services company, located just outside Austin, TX, with offices around…

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Amixa Alumni Management System

Latrobe, Pennsylvania, United States

Amixa is a professional website design company located in the pittsburgh area of western Pennsylvania. We specialize in web site…

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Amplify

Denver, Colorado, United States

We provide solutions for organizations to influence and manage global innovation, investment, and partner ecosystems. Our…

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AnalyticsIQ

Atlanta, Georgia, United States

Analyticsiq is now part of alliant! 🎉 Want the latest on our data, product updates, and industry insights? Follow alliant to…

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APage Studio

Seattle, Washington, United States

Apage studio is an intuitive AI enabled drag-and-drop web page design platform for creating responsive webpages, landing pages…

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App Card

New York, New York, United States

Founded in 2011 by the team behind icq, dotomi and jajah-and backed by peter thiel, (via founders fund), eric schmidt (via…

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AppMetrix

San Diego, California, United States

Get a complete overview of your website statistics using privacy friendly web analytics. Track visitor analytics, heatmap and…

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AppVirality

Phoenix, Arizona, United States

Appvirality is a 'plug and play growth hacking toolkit for mobile apps' that helps app developers in identifying and implementing…

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Apteo

New York, New York, United States

Apteo helps ecommerce marketers create targeted campaigns by automatically segmenting customers and highlighting the products &…

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Showing 1,464 of 2,218 — 754 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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