Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,218 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

bLoyal

Redmond, Washington, United States

Bloyal helps you build profitable, lasting customer relationships through powerful loyalty technology, automation, and…

2.6

AvidMobile

Kansas City, Missouri, United States

Our sms technology is licensed and branded by agencies and sms resellers and sold for additional revenue. We provide sms coupons…

2.5 2 reviews

BlueSkyz

Germantown, Maryland, United States

Convention strategy offers to offer a full line of attendee and exhibitor management solutions. Convention strategy group is…

2.5 1 reviews

Boingnet

Rockland, Massachusetts, United States

Boingnet's lightweight marketing automation is an easy, fast and affordable platform for direct marketers, non-profits, higher ed…

2.5 1 reviews

Dynamic

Irvine, California, United States

Dynamic interactive is a software as a service company which specializes in telephony services such as inbound call tracking…

2.5 2 reviews

EF Event Suite by ExhibitForce

Houston, Texas, United States

Powering over 115,000 events and projects worldwide with award-winning applications, exhibitforce began development in 2001 and…

2.5 3 reviews

Geomeme Perception Monitoring

Herndon, Virginia, United States

Geomeme was founded by veterans of the enterprise data management industry who saw the need for adding an analytic layer to…

2.5 1 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

JookSMS

Royersford, Pennsylvania, United States

Grow your business and increase customer loyalty with sms marketing. With a 98% open rate within 5 minute of receiving it …

2.5 2 reviews

LeadQuizzes

Phoenix, Arizona, United States

Leadquizzes is a SaaS company that specializes in lead generation through quizzes and assessments for small to mid-size companies.

2.5 2 reviews

LinkedFusion

Michigan, United States

Boost your LinkedIn outreach with linkedfusion, get LinkedIn automation tools for networking and lead generation for agencies &…

2.5 2 reviews

LISTSERV Maestro

Bethesda, Maryland, United States

Engage your audiences and boost your organization’s impact with email newsletters, discussion groups and opt-in email marketing…

2.5 2 reviews

PingPilot

St Louis, Missouri, United States

Transcend the funnel™ and never miss an opportunity to delight your customers and prospects. Pingpilot integrates voice, sms…

2.5 1 reviews

Smartwhere

Seattle, Washington, United States

Smartwhere is a proximity technology platform based in Seattle. From nfc and qr codes to beacon, wifi, and geofencing, smartwhere…

2.5 1 reviews

SoloSEO

Provo, Utah, United States

Soloseo provides diy SEO tools that bring real results. 180,000+ users are seeing the benefits of diy SEO. Higher rankings. More…

2.5 1 reviews

Spotlyte

Mountain View, California, United States

Content marketing platform to transform user generated content into dynamic brand experiences and displays. SaaS for marketing…

2.5 1 reviews

TextCommunity

Plano, Texas, United States

Irio helps you tailor your marketing to local communities while staying on-brand at all times. Automate sms, email and more with…

2.5 1 reviews

Visix

Peachtree Corners, Georgia, United States

Only visix digital signage offers a unified visual communication solution for every facet of your business with a three-pronged…

2.4 5 reviews

Crowdstack Pro

Mt. Pleasant, South Carolina, United States

Social strata has been an industry pioneer, leading the way for online engagement since 1998, and serving customers across the…

2.3 2 reviews

Growlee

St Louis, Missouri, United States

Growlee is a marketing tool let you choose social media account managers automatically to grow your Instagram account…

2.3 5 reviews

Kudo

Everett, Washington, United States

Kudo is the easiest and most effective way to improve your online ratings and reviews. Designed to do one thing very well, kudo…

2.3 2 reviews

Kicksta

San Diego, California, United States

Kickstart your Instagram following and convert your followers into customers. We connect you with the people who love what you…

2.1 15 reviews

eConsignment

Aliso Viejo, California, United States

From our base in south orange county California, convergence provides integrated ticketing and retail systems. We feature…

2.0 1 reviews

mobileStorm

Park City, Utah, United States

Since 1999 mobilestorm has been helping brands effectively reach consumers and influence their behavior on mobile devices. Our…

2.0 1 reviews
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Showing 1,416 of 2,218 — 802 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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